What you'll learn
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This course includes:
Course content
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01-Copy of Strong Brand Social Express 2.0 Workbook01:00
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01-Welcome Setting the Table03:01
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01-Welcome Setting the Table05:00
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02-SBSE 2.0_The Three Jobs of Social Content05:00
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02- The Three Jobs of Social Content10:02
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02- The Three Jobs of Social Content01:07
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03-SBSE 2.0_The Three Types of Social Content05:00
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03-The Three Types of Social Content10:53
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03-The Three Types of Social Content01:42
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04-SBSE 2.0_The Nine Elements of Growing Your Brand on Social Media05:00
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04- The Nine Elements of Growing Your Brand on Social Media24:09
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04- The Nine Elements of Growing Your Brand on Social Media01:26
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05- 100 Creative Prompts to Grow Engage Sell04:08
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05- 100 Creative Prompts to Grow Engage Sell01:44
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06- The Strong Brand Social Platform Guide04:13
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06- The Strong Brand Social Platform Guide01:25
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07- Personification- Creating a Community that Sells FOR You06:36
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07- Personification- Creating a Community that Sells FOR You01:48
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07-SBSE 2.0_Personification05:00
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08- Measurement Model08:19
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08- Measurement Model01:28
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08-SBSE 2.0_The Strong Brand Social Measurement Model05:00
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09-BONUS- Paid Social Roadmap14:44
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09-BONUS- Paid Social Roadmap01:59
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09-SBSE 2.0_The Strong Brand Social Measurement Model05:00
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09- Thank You Whats Next01:26
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10-BONUS- Our Wildly Effective Traffic-Driving Principle09:03
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10-BONUS- Our Wildly Effective Traffic-Driving Principle01:26
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11- Thank You Whats Next02:02
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11- Thank You Whats Next05:00
Requirements
- A business or personal brand that you want to grow on social media.
- Basic familiarity with at least one social media platform (Instagram, Facebook, or LinkedIn).
- Willingness to implement strategies consistently and show up authentically online.
- Access to a smartphone or computer for creating and posting content.
Description
Strong Brand Social Express 2.0 guides you through a comprehensive approach to building a powerful social media presence that attracts your ideal audience and converts them into loyal customers. This program is designed for entrepreneurs, business owners, and personal brand builders who want to cut through the noise and create content that actually drives results.
The journey begins with establishing your brand foundation. You will work through a strategic process to identify your unique positioning, clarify your messaging, and define the transformation you offer your audience. This foundational work ensures that every piece of content you create aligns with your core values and business goals. You will learn to articulate who you serve, what problems you solve, and why your approach is different from competitors. This clarity becomes the anchor for all your social media activities.
Once your foundation is solid, you move into audience research and targeting. You will discover how to identify your ideal client or customer with precision, understanding not just their demographics but their deeper pain points, desires, and objections. This module teaches you to speak directly to the people who are most likely to buy from you, rather than trying to appeal to everyone. You will learn frameworks for creating audience avatars and using those insights to shape your content strategy.
The content creation phase takes you step by step through developing posts that engage, educate, and inspire action. You will learn proven content frameworks that work across multiple platforms, including storytelling techniques, educational post structures, and conversion-focused calls to action. The program emphasizes authentic communication over perfection, showing you how to share your expertise in a way that feels natural and builds trust. You will understand how to balance promotional content with value-driven posts that keep your audience engaged over time.
Visual branding receives dedicated attention as you learn to create a cohesive look and feel across your social platforms. You will explore color psychology, font selection, and layout principles that reinforce your brand identity. Even if you have no design background, you will gain practical skills for creating professional-looking graphics using accessible tools. The focus is on consistency and recognition, ensuring that your content is instantly identifiable in a crowded feed.
Strategic planning becomes effortless as you master content calendar development. You will learn systems for batching content, planning themes, and maintaining a consistent posting schedule without burning out. The program teaches you to align your content with business goals, product launches, and seasonal opportunities. You will discover how to maintain flexibility while staying organized, allowing you to respond to trends and real-time events without losing sight of your overall strategy.
Engagement and community building strategies show you how to transform passive followers into an active, loyal community. You will learn specific techniques for sparking conversations, responding to comments in ways that deepen relationships, and creating content that encourages audience participation. The program covers how to handle negative feedback professionally and turn critics into advocates through thoughtful communication.
Growth strategies focus on organic methods that build sustainable audiences. You will learn collaboration techniques, cross-promotion strategies, and content optimization practices that increase your visibility without paid advertising. The program teaches you how to leverage platform algorithms to your advantage, understanding what types of content get prioritized and how to structure your posts for maximum reach.
Analytics and optimization round out your education as you learn to interpret social media metrics that actually matter for your business. You will discover which numbers to track, how to conduct content audits, and how to use data to refine your strategy over time. The emphasis is on continuous improvement rather than vanity metrics, helping you focus on activities that drive real business results.
Throughout the program, you receive templates, swipe files, and ready-to-use frameworks that accelerate your implementation. These resources eliminate guesswork and allow you to apply what you learn immediately to your own brand. The teaching style is practical and actionable, designed to get you creating and posting with confidence rather than getting stuck in endless planning.
By completing this training, you will have a fully developed social media strategy, a library of content ideas, and the skills to maintain and grow your presence independently. You will understand how to show up consistently, communicate your value clearly, and build a brand that stands out in your industry.
Who this course is for:
Strong Brand Social Express 2.0 is designed for entrepreneurs, coaches, consultants, and small business owners who want to leverage social media to grow their brand and attract customers. It suits personal brand builders looking to establish authority in their niche, service providers who need a consistent content strategy, and anyone feeling overwhelmed by social media who wants a clear, actionable plan. The program works well for those ready to invest time in building an authentic presence and who value strategic planning over random posting.Instructor
Katie Wight
About Me
I am a social media strategist and personal brand consultant who helps entrepreneurs build authentic connections on Instagram without burning out from algorithm chasing. My approach centers on creating sustainable content strategies that prioritize genuine community building over vanity metrics and viral trends.
My journey into social media marketing began after experiencing firsthand the exhaustion that comes from constantly trying to game the algorithm. I realized that the most successful brands were not the ones following every trend, but those creating meaningful connections with their audiences. This insight transformed how I approached Instagram and became the foundation of my teaching philosophy.
Over the years, I have worked with hundreds of personal brands, coaches, and entrepreneurs who felt trapped on the content hamster wheel. I have seen the transformation that happens when people shift from algorithm-focused tactics to authentic engagement strategies. My methods emphasize clarity in messaging, consistency without perfectionism, and building communities that naturally convert into customers.
I believe that social media should support your business without consuming your life. My frameworks help you create content efficiently, engage meaningfully, and grow sustainably. I focus on teaching strategies that feel aligned with your values rather than forcing you into uncomfortable marketing tactics.
My background includes extensive experience in brand development, content strategy, and community building. I have refined systems that eliminate overwhelm while maintaining consistent visibility. I understand the unique challenges personal brands face because I have navigated them myself.
What drives my work is witnessing the confidence shift that happens when someone stops second-guessing every post and starts trusting their unique voice. I am passionate about helping entrepreneurs reclaim their time and energy while building businesses that reflect who they truly are. My approach combines strategic thinking with authentic expression, creating a balance that leads to sustainable growth and fulfillment in your business.
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