Brian LaManna

I have spent over a decade in B2B sales, working with companies ranging from early-stage startups to established enterprises. My career has been focused on understanding what separates top performers from the rest, and I have dedicated myself to mastering the fundamentals that drive consistent revenue growth. Discovery has always been at the heart of my approach, and I have seen firsthand how a structured discovery process can transform win rates and shorten sales cycles.

Throughout my journey, I have held roles in account executive positions, sales leadership, and revenue operations. I have closed deals across industries including technology, SaaS, and professional services. Each experience taught me the importance of asking the right questions, listening deeply, and positioning solutions in a way that resonates with buyer priorities. I learned that sales is not about pitching products, but about solving problems and building trust.

I started ClosedWon to share the frameworks and strategies that have worked for me and the teams I have coached. My philosophy is rooted in simplicity, repeatability, and execution. I believe that sales success comes from mastering a few core skills and applying them consistently. I focus on teaching practical techniques that can be implemented immediately, without fluff or theory that does not translate to real-world results.

My approach to discovery is built on curiosity, structure, and discipline. I believe that every conversation is an opportunity to learn, and that the best salespeople are those who listen more than they talk. I have refined my discovery methodology over hundreds of calls, experimenting with different question frameworks, objection handling techniques, and qualification criteria. I have distilled those lessons into a repeatable system that anyone can learn and apply.

Outside of sales, I am passionate about helping others grow in their careers. I believe that sales is one of the most valuable skills anyone can develop, and I am committed to making high-quality sales training accessible and actionable. My goal is to help professionals at every level elevate their performance and achieve their revenue goals.