What you'll learn
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This course includes:
Course content
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01 1 Welcome to Day 105:47
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01 1 Welcome to Day 102:16
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02 2 Join Our Discord Community11:45
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03 3 Where to Get Help09:28
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04 4 Post Your First Video DAY 136:13
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01 1 Personal Story Video26:38
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02 2 Younger Self Video34:05
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03 3 Branding Your Life24:05
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04 4 Unscripted Video18:47
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05 5 How To Video44:11
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06 6 Moving Forward07:04
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07 Pro Tip B Roll07:04
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08 Pro Tip Cutting Clips03:26
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09 Pro Tip Mindset10:49
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01 1 How the Algorithm Works17:57
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02 2 Virality as a Science24:21
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03 3 Create a Viral Hook24:26
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04 4 The 8 Viral Video Formats58:12
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05 5 How to Storytell 4 Rules32:07
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06 6 Choose Your Content Format35:40
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07 7 Watch Me Script a Viral Video Live59:15
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01 1 Intro How to Stay Consistent25:24
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02 2 Editing I Full Guide1:04:14
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03 4 Editing Hacks to Storytell14:54
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04 5 Filmmaking 3 Point Lighting10:58
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05 6 Filmmaking 8 Shot Types23:11
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01 1 Why Your Reels Aint Poppin31:06
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02 2 Ideal Viewer Persona16:42
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03 3 How to Come Up with Viral Ideas19:26
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04 4 Finding Your Personal Brand Vision13:03
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05 5 Design Your Instagram Profile28:54
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06 6 Essential Reading List28:54
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07 7 Watch Me Record a Viral Video Live04:27
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01 4 16 2024 Mino1:00:00
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02 4 24 2024 Mino1:05:51
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03 7 17 Founders Meetup Discussion27:12
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04 8 20 2024 Mino1:04:31
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05 8 27 2024 Mino1:06:53
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06 9 10 2024 Mino58:51
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07 9 11 2024 Sam1:38:58
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08 9 12 2024 Sam1:18:09
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09 9 17 2024 Mino1:10:56
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01 1 Craft your Coaching Offer34:13
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02 2 Set Up Your Communit42:27
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03 3 Create Your Lead Magnet Funnel42:27
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04 4 Lead Magnets Part 220:53
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05 5 How Social Media Sales Work32:59
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01 Richard Sabiaga 10 151:23:36
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02 Eileen Yangs UGC Class1:06:52
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01 1 Brainstorming 1 Picking a niche format03:05
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02 2 Brainstorming 2 Brainstorming in Bulk03:44
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03 3 Brainstorming 3 How to Structure Your Videos05:25
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04 4 Brainstorming 4 Scripting07:02
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05 5 Filming 1 Lighting Framing and Pacing03:24
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06 6 Filming 2 The Filming Process05:49
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07 7 Editing 1 Cutting Clips Syncing Audio to Video19:27
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08 8 Editing 2 Color Grading06:57
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09 9 Editing 3 Adding Subtitles14:28
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10 10 Editing 4 Background music09:40
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01 The theory behind viral lifestyle content30:18
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02 0 The Minimum Viable Vlog04:32
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03 1 Collecting B Roll for your Vlog05:41
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04 2 Filming the BASE for your Vlog A Roll18:05
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05 3 Editing your Vlog05:28
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01 1 Brainstorming04:07
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02 2 Creating your Hook07:12
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03 3 Scripting your Video PART 109:38
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04 4 Scripting PART 2 REVISION08:59
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05 5 Understanding Lighting07:34
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06 6 Filming with Sauce 10111:08
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07 7 Editing11:08
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08 8 Adding B ROLL in 15 min13:49
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09 9 Posting Your Video05:22
Requirements
- Basic understanding of social media platforms and content creation.
- A computer or smartphone with internet access for content creation.
- Willingness to implement strategies and create content consistently.
- No prior advanced marketing experience required - suitable for all levels.
Description
Content Academy 3.0 provides a comprehensive framework for building, scaling, and monetizing content across digital platforms. This program takes you through the complete journey of becoming a strategic content creator, from understanding the foundational principles of audience psychology to implementing advanced distribution and monetization strategies that generate sustainable income.
The learning experience begins with understanding the core principles that separate successful content creators from those who struggle. You will explore the psychology behind content consumption, learning why certain pieces of content resonate deeply with audiences while others fail to gain traction. This foundation enables you to approach content creation not as guesswork, but as a strategic process built on proven principles of human behavior and engagement.
Once you grasp these foundational concepts, the program guides you through developing your unique content positioning. You will learn how to identify your niche, understand your target audience at a granular level, and craft a content identity that differentiates you in a crowded marketplace. This phase emphasizes the importance of authenticity combined with strategic positioning, ensuring your content reflects both your genuine voice and the needs of your ideal audience.
The curriculum then transitions into practical content creation methodologies. You will discover systematic approaches to generating content ideas that never run dry, using frameworks that tap into evergreen topics, trending conversations, and audience pain points. The program teaches you how to structure content for maximum impact, whether you are creating short-form videos, long-form articles, social media posts, or multimedia content. You will learn storytelling techniques that capture attention within seconds and maintain engagement throughout the entire piece.
Content optimization forms a critical component of the training. You will explore platform-specific best practices for major social media channels, understanding how algorithms work and how to create content that aligns with platform priorities. The program covers technical elements such as hook design, pacing, visual composition, and call-to-action strategies that drive measurable results. You will learn to analyze content performance metrics, identifying patterns in what works and applying those insights to future content.
As your skills develop, the program introduces advanced distribution strategies. You will learn how to repurpose single pieces of content across multiple platforms, maximizing the value of every creative effort. The training covers content batching techniques that allow you to produce weeks of content in concentrated work sessions, creating efficiency without sacrificing quality. You will also explore collaboration strategies, understanding how to leverage partnerships and cross-promotion to accelerate audience growth.
The monetization phase teaches you how to transform content creation from a passion project into a profitable business. You will explore multiple revenue models including sponsored content, digital products, consulting services, affiliate marketing, and membership communities. The program provides frameworks for pricing your services appropriately, negotiating with brands, and building income streams that align with your audience size and engagement levels.
Throughout the training, you will work on building sustainable systems that prevent creator burnout. The program emphasizes workflow optimization, content planning processes, and mindset strategies that help you maintain consistency over the long term. You will learn to balance creativity with strategic planning, ensuring your content remains fresh and engaging while still serving clear business objectives.
The program also addresses common challenges content creators face, including dealing with algorithm changes, managing audience expectations, handling negative feedback, and staying motivated during slow growth periods. You will develop resilience and adaptability, essential traits for long-term success in the dynamic content landscape.
By the conclusion of Content Academy 3.0, you will have transformed from someone who posts content sporadically into a strategic content entrepreneur with a clear roadmap for growth and monetization. You will possess the skills to create content that consistently attracts and engages your target audience, the systems to produce content efficiently at scale, and the business knowledge to monetize your efforts effectively. The program equips you with not just tactical knowledge, but strategic thinking that adapts to changing platforms and audience preferences, ensuring your content skills remain valuable regardless of how the digital landscape evolves.
Who this course is for:
Content Academy 3.0 is designed for aspiring content creators, entrepreneurs, and business owners who want to build a powerful online presence through strategic content creation. It suits social media managers looking to enhance their skills, freelancers wanting to attract clients through content, and anyone seeking to turn their expertise into a profitable content-based business. Whether you are starting from scratch or looking to scale your existing content efforts, this program provides the frameworks and strategies needed to succeed in the competitive digital landscape.Instructor
Justin Leung
About Me
I built my career in the digital content space through years of experimentation, failure, and eventual breakthrough. My journey into content creation began when I recognized the shifting landscape of how businesses communicate with their audiences. Traditional marketing methods were losing effectiveness, and I saw an opportunity to help brands and individuals harness the power of strategic content.
My background spans both the creative and analytical sides of content. I spent years studying what makes content resonate, diving deep into audience psychology, platform algorithms, and the mechanics of viral distribution. This dual focus on creativity and data allowed me to develop frameworks that produce consistent results rather than relying on luck or guesswork.
Through my own content channels, I have grown audiences across multiple platforms, experimented with various formats, and tested countless strategies. These real-world experiences taught me what actually works versus what sounds good in theory. I have managed campaigns that generated millions of views, built communities that actively engage, and created content systems that scale efficiently.
My approach to teaching content creation emphasizes practical implementation over abstract theory. I believe in giving people actionable frameworks they can apply immediately, combined with the strategic understanding needed to adapt those frameworks to their unique situations. I focus on sustainable growth methods rather than quick tricks that stop working after algorithm changes.
What drives my work is seeing people transform their relationship with content creation. I have watched students go from feeling overwhelmed and inconsistent to becoming confident creators with clear strategies and growing audiences. I have helped entrepreneurs build businesses entirely through content, professionals establish thought leadership in their industries, and creators turn their passions into sustainable income.
I continue to create content actively, which keeps my teaching grounded in current realities rather than outdated methods. I value authenticity, strategic thinking, and the belief that anyone willing to put in consistent effort can build a meaningful presence through content.
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