What you'll learn
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This course includes:
Course content
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00-Module 1- Examine Part 101:03
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01-E5-Ideal-Client-Exercise05:00
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01-E5-Now-And-After-Grid05:00
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01-E5-Prospect-Behavior-Profile05:00
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01-E5-Prospect-Demographic-Profile05:00
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01-E5-Prospect-WEB-Analysis05:00
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01-E5CAMP-Module1-Lesson140:23
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01-E5CAMP-Module1-Lesson105:00
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01-Lesson 1- Conducting the Prospect Analysis40:23
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02-E5-Competitor-Analysis05:00
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02-E5CAMP-Module1-Lesson214:27
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02-E5CAMP-Module1-Lesson205:00
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02-Lesson 2- Conducting the Competitor Analysis14:27
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03-E5-Feature-Benefit-Ranking05:00
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03-E5-Product-Analysis05:00
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03-E5CAMP-Module1-Lesson313:58
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04-Module 1 Implementation Session1:49:28
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00-E5-Empathy-Map05:00
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00-E5-Promise-Exposure-Spectrum05:00
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00-E5-Prospect-Awareness-Pyramid05:00
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00-Module 2- Examine Part 201:23
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01-E5-Camp-Module2-Lesson422:01
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01-E5-Promise-Exposure-Spectrum05:00
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01-E5CAMP-Module2-Lesson405:00
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01-Lesson 4- Conducting the Promise Exposure Spectrum Analysis22:01
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02-E5-Camp-Module2-Lesson515:31
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02-E5-Prospect-Awareness-Pyramid05:00
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02-E5CAMP-Module2-Lesson505:00
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02-Lesson 5- Conducting the Prospect Awareness Pyramid Analysis15:31
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03-E5-Camp-Module2-Lesson613:29
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03-E5-Empathy-Map05:00
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03-E5CAMP-Module2-Lesson605:00
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03-Lesson 6- Creating the Three Dimensional Prospect Psyche Profile13:29
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04-Module 2 Implementation Session1:44:13
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00-Module 3 Engineer Part 101:31
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01-E5-Module3-Lesson710:42
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01-E5CAMP-Module3-Lesson705:00
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01-Lesson 7- Your Engineering Tools10:42
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02-E5-Module3-Lesson818:42
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02-E5CAMP-Module3-Lesson805:00
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02-Lesson 8- Engineering the Perfect Customer-Generating Product18:42
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03-E5-Engineering-Your-Offer05:00
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03-E5-Module3-Lesson91:23:28
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03-E5CAMP-Module3-Lesson905:00
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03-Lesson 9- Engineering the Perfect Offer1:23:28
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04-E5-Engineering-Your-Big-Idea05:00
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04-E5-Module3-Lesson111:39:20
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04-E5CAMP-Module3-Lesson1105:00
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04-Lesson 11- Engineering the Perfect Big Idea-Hook1:39:20
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05-E5-Engineering-Your-Marketing-Thesis05:00
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05-E5-Module3-Lesson1028:24
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05-E5CAMP-Module3-Lesson1005:00
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05-Lesson 10- Engineering the Perfect Marketing Thesis28:24
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00-Module 4- Engineer Part 201:25
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01-E5-Module4-Lesson121:16:55
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01-E5CAMP-Module4-Lesson1205:00
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01-Lesson 12- Flawless Funnel Copywriting1:16:55
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02-E5-Engineering-Your-Headline05:00
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02-E5-Engineering-Your-Lead05:00
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02-E5-Module4-Lesson131:15:05
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02-E5CAMP-Module4-Lesson1305:00
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02-Lesson 13- Engineering the Perfect Headline1:15:05
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03-E5-CAMP-Lesson1457:55
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03-E5-Engineering-Your-Marketing-Argument05:00
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03-E5CAMP-Module4-Lesson1405:00
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03-Lesson 14- Engineering the Perfect Marketing Message57:55
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03-Lesson 14- Engineering the Perfect Marketing Message video251:54
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04-Module 4 Implementation Session1:53:32
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00-Module 5- Engineer Part 300:52
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01-E5CAMP-Module5-Lesson1505:00
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01-Lesson 15- Engineering the Perfect Minimum Viable Funnel07:04
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01-Module5-Lesson1507:05
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02-E5CAMP-Module5-Lesson1605:00
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02-Lesson 16- Engineering the Perfect Traffic Captivation Page29:52
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02-Module5-Lesson1629:52
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03-E5CAMP-Module5-Lesson1705:00
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03-Lesson 17- Engineering the Perfect Marketing-Sales Page01:03
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03-Module5-Lesson1735:41
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04-E5CAMP-Module5-Lesson1805:00
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04-Lesson 18- Engineering the Perfect Order Form13:35
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04-Module5-Lesson1813:35
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05-Module 5 Implementation Session2:44:42
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00-Module 6- Evaluate00:39
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01-E5-Module6-Lesson1923:38
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01-E5CAMP-Module6-Lesson1905:00
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01-Lesson 19- Testing Your MVF23:39
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02-E5-Evaluate-Flow-Chart05:00
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02-E5-Module6-Lesson2022:26
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02-Lesson 20- Understanding Your MVF Response22:26
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03-Module 6 Implementation Session1:55:51
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00-Module 7- Enhance00:52
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01-E5-Module7-Lesson2312:26
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01-E5CAMP-Module7-Lesson2305:00
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01-Lesson 23- Enhancing Overall Campaign Conversions12:26
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02-E5-Module7-Lesson2414:17
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02-E5CAMP-Module7-Lesson2405:00
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02-Lesson 24- Enhancing with the Perfect Testing Protocol14:17
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03-E5-Enhancing-Follow-Up05:00
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03-E5-Module7-Lesson2233:40
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03-E5CAMP-Module7-Lesson2205:00
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03-Lesson 22- Enhancing with the Perfect Follow-Up Sequence33:40
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04-E5-Enhancing-Upsell-Sequence05:00
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04-E5-Module7-Lesson2159:10
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04-E5CAMP-Module7-Lesson2105:00
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04-Lesson 21- Enhancing with the Perfect Upsell Sequence59:10
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05-Module 7 Implementation Session1:46:47
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00-Module 8- Expand00:40
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01-E5-Module8-Lesson2538:09
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01-E5CAMP-Module8-Lesson2505:00
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01-Lesson 25- Expanding Your Level of Acquisition Aggression38:09
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02-E5-Module8-Lesson2628:02
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02-E5CAMP-Module8-Lesson2605:00
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02-Lesson 26- Expanding With Competitive Analysis28:02
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03-E5-Module8-Lesson2715:55
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03-E5CAMP-Module8-Lesson2705:00
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03-Lesson 27- Expanding With The Perfect Tracking Set-Up15:55
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04-E5-Module8-Lesson2812:58
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04-E5CAMP-Module8-Lesson2805:00
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04-Lesson 28- Expanding Your Acquisition With B.A.C.O12:58
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05-E5-Module8-Lesson2924:48
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05-E5CAMP-Module8-Lesson2905:00
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05-Lesson 29- Expanding with The Perfect Metrics Reporting24:48
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06-E5-Module8-Lesson3019:13
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06-E5CAMP-Module8-Lesson3005:00
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06-Lesson 30- Expanding Through Your Backend19:13
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07-Module 8 Implementation Session3:54:55
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01-Next Steps02:40
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01-Next Steps02:25
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01-ConversionFly Funnel Dissection Workshop1:58:17
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01-ConversionFly Funnel Scripts01:00
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01-ConversionFly Slidedecks01:00
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02-Behind-The-Curtain Insiders Peek Training1:23:47
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02-Behind-The-Curtain Insiders Peek Training video21:05:23
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02-SFF-Prelaunch-Scripts01:00
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02-SFF-Prelaunch-Video-Keynotes01:00
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02-SFF-peel-back-the-curtain05:00
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03-BIB-Letter-From-Todd-Brown05:00
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03-Big Idea Bootcamp Dissection and Analysis1:39:29
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04-6FFF-CC-offer-script05:00
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04-LOMS_CC_Mindmap_Blank05:00
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04-Look-Over-My-Shoulder Training Bundle10:39
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04-Look-Over-My-Shoulder Training Bundle video227:59
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04-Look-Over-My-Shoulder Training Bundle video306:22
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04-Look-Over-My-Shoulder Training Bundle video41:02:39
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04-Look-Over-My-Shoulder Training Bundle video51:22:44
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04-Look-Over-My-Shoulder Training Bundle video61:04:15
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04-Look-Over-My-Shoulder Training Bundle video717:57
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04-Look-Over-My-Shoulder Training Bundle video81:03:44
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04-Look-Over-My-Shoulder Training Bundle video905:11
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04-Look-Over-My-Shoulder Training Bundle video1006:04
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04-Look-Over-My-Shoulder Training Bundle video1106:34
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04-Look-Over-My-Shoulder Training Bundle video1203:12
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04-Look-Over-My-Shoulder Training Bundle video1310:49
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04-Look-Over-My-Shoulder Training Bundle video141:15:44
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04-Look-Over-My-Shoulder Training Bundle video1515:15
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04-Mid-Tier-Offer-Video-Script05:00
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04-Mindmap-Update-505:00
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04-Reverse-Add-On-Video-Script05:00
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04-Soft-Offer-Add-On-Video-Script05:00
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04-Video-Update-2-MM04:30
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04-Video-Update-2-doc04:28
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01-DotComSecrets Coaching Package2:50:41
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01-DotComSecrets Coaching Package video22:11:44
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01-DotComSecrets Coaching Package video32:32:41
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01-DotComSecrets Coaching Package video42:51:05
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02-Ultimate Funnel Template Set05:00
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03-MFA-Internal-Ad-Breakdown-Web05:00
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03-MFA-Internal-Traffic05:00
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03-MFA Internal Facebook Traffic Documentation04:44
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03-MFA Internal Facebook Traffic Documentation video211:40
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03-MFA Internal Facebook Traffic Documentation video317:51
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03-MFA Internal Facebook Traffic Documentation video412:11
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03-MFA Internal Facebook Traffic Documentation video508:19
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03-MFA Internal Facebook Traffic Documentation video610:46
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03-MFA Internal Facebook Traffic Documentation video713:03
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03-MFA Internal Facebook Traffic Documentation video804:22
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03-MFA Internal Facebook Traffic Documentation video911:35
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03-MFA Internal Facebook Traffic Documentation video1006:40
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03-MFA Internal Facebook Traffic Documentation video1109:09
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03-MFA Internal Facebook Traffic Documentation video1201:46
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04-15 Email Sequences - Bonus01:00
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05-Engineering Profitable Products1:33:40
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06-Pre-Suasion-Crash-Course.Slides05:00
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06-Pre-Suasion Unofficial Crash Course1:05:30
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06-Presuasion-Cheat-Sheet05:00
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07-ToddBrown-AgoraFinancialCopywritingCourse05:00
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00-Overview02:47
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00-Overview03:26
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01-E5 Method Quick Start Training38:21
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01-E5 Method Quick Start Training02:48
Requirements
- Basic understanding of marketing concepts and business fundamentals.
- A business, product, or service you want to promote and scale.
- Willingness to implement and test marketing strategies in real-world scenarios.
- Access to marketing channels or advertising platforms to deploy campaigns.
Description
E5 Method 2025 provides a comprehensive framework for creating marketing campaigns that generate consistent customer acquisition results. This training focuses on building marketing systems grounded in strategic message engineering, offer design, and systematic campaign construction. The methodology centers on five core elements that work together to transform how businesses attract and convert customers in competitive markets.
The program begins by establishing the foundation of effective marketing through message differentiation. You will learn how to identify the unique mechanisms and approaches that set your offer apart in crowded marketplaces. This goes beyond surface-level features and benefits to uncover the underlying reasons why prospects should choose your solution over alternatives. The training guides you through a structured process for articulating these differentiators in ways that immediately capture attention and create genuine interest. You will understand how to position your marketing message so it stands out from generic competitor claims and registers as distinctly valuable in the minds of potential customers.
Once you grasp message differentiation, the course advances into offer engineering. This phase teaches you how to structure front-end offers designed specifically for customer acquisition. You will explore the psychology behind what makes offers irresistible to cold traffic and how to package your products or services to minimize perceived risk while maximizing perceived value. The training covers pricing strategies, guarantee structures, and bonus configurations that work together to lower resistance and accelerate buying decisions. You will learn to design offers that serve as strategic entry points into longer-term customer relationships rather than isolated transactions.
With message and offer foundations in place, the training moves into the complete E5 campaign construction framework. This systematic approach walks you through five sequential steps for building marketing campaigns from concept to execution. Each step builds upon the previous one, creating a cohesive system that guides prospects from initial awareness through final purchase decision. You will learn how to map customer awareness stages to specific marketing activities, ensuring your campaigns address the exact concerns and questions prospects have at each point in their decision journey. The framework provides clear decision rules for what to communicate when, eliminating guesswork and reducing campaign development time.
The program dedicates substantial attention to ethical persuasion principles that drive response without manipulation. You will study psychological triggers that influence buying behavior and learn how to incorporate these elements authentically into your marketing. This includes understanding attention mechanisms, curiosity drivers, credibility builders, and commitment devices that move prospects toward decisions. The training emphasizes building genuine value perception rather than relying on artificial scarcity or pressure tactics. You will develop the ability to create marketing that feels helpful and informative rather than pushy or salesy.
As you progress through the methodology, the course addresses funnel architecture and traffic strategy. You will learn how to design multi-step customer acquisition funnels that nurture prospects through awareness, consideration, and decision stages. This includes understanding which marketing assets work best at each funnel stage and how to sequence touchpoints for maximum conversion efficiency. The training covers both paid and organic traffic strategies, teaching you how to adapt the E5 framework across different channels and audience types. You will gain insight into how campaign structure changes based on traffic temperature and source characteristics.
The program also covers systematic testing and optimization processes that allow you to improve campaign performance continuously. You will learn how to identify high-impact testing opportunities, design valid experiments, and interpret results to make data-driven refinement decisions. This includes understanding which campaign elements to test first, how to isolate variables for clean data, and how to scale winning variations without losing effectiveness. The training provides frameworks for establishing performance baselines and setting realistic improvement targets based on market conditions and business economics.
Throughout the training, emphasis remains on practical implementation rather than theoretical concepts. You will work through real campaign examples that demonstrate how the E5 principles apply across different industries and business models. The methodology adapts to both product and service businesses, high-ticket and low-ticket offers, and B2B and B2C markets. You will see how to customize the framework to your specific situation while maintaining the core strategic principles that drive results.
By the end of the program, you will possess a complete system for engineering marketing campaigns that predictably generate customer acquisition results. You will understand how to craft positioning that differentiates your business, design offers that convert cold traffic, and build campaigns that systematically move prospects toward purchase decisions. The E5 Method provides a repeatable process for creating marketing that works across channels and scales with your business growth.
Who this course is for:
E5 Method 2025 is ideal for business owners, marketing directors, and entrepreneurs who need a systematic approach to customer acquisition and want to create marketing campaigns that differentiate their offers and convert cold traffic. It suits marketing professionals responsible for campaign performance who want to move beyond tactics to strategic frameworks, consultants and agency owners building campaigns for clients across industries, and anyone launching or scaling offers in competitive markets who needs a proven methodology for message engineering and offer design.Instructor
Todd Brown
About Me
I have spent over two decades studying, testing, and refining what actually works in direct response marketing and customer acquisition. My focus has always been on building systematic approaches that produce predictable results rather than chasing the latest trends or relying on luck. I started my career working directly with some of the most successful direct marketers in the industry, learning the principles and strategies that separate campaigns that work from those that fail. Those early experiences shaped my approach to marketing as an engineering discipline rather than a creative guessing game.
Throughout my career, I have specialized in helping businesses cut through marketplace noise and create marketing that stands out. I became particularly interested in the problem of differentiation in crowded markets where most competitors sound identical. This led me to develop frameworks for message engineering and offer design that systematically position businesses as unique and superior choices in the minds of prospects. My methods focus on strategic thinking before tactical execution, ensuring every campaign element serves a clear purpose in moving prospects toward purchase decisions.
I have worked with businesses across dozens of industries, from small startups to established companies generating eight and nine figures annually. This broad exposure taught me how fundamental marketing principles apply universally while tactics must adapt to specific market conditions and business models. I have always prioritized teaching principles over prescribing formulas because I believe marketers need frameworks they can adapt and apply repeatedly rather than templates that quickly become obsolete.
My approach emphasizes ethical persuasion and genuine value creation. I have never been interested in manipulation tactics or artificial urgency that damages customer relationships. Instead, I focus on helping businesses communicate their authentic value in ways that resonate deeply with the right prospects. I believe the best marketing feels helpful rather than pushy and builds long-term customer relationships rather than extracting short-term transactions. My work centers on giving businesses the strategic clarity and systematic processes they need to grow sustainably through effective customer acquisition.
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