What you'll learn
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This course includes:
Course content
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01-Welcome to Anti-Social15:58
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01-Welcome to Anti-Social01:48
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02-Anti-Social-Playbook--Shared-2o1c05:00
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02-Copy of Anti-Social_Playbook_ Shared05:00
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02-Copy of Anti-Social_Playbook_ Shared101:00
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02-Copy of Anti-Social_Playbook_ Shared205:00
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02-Copy of Anti-Social_Playbook_ Shared305:00
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02-Copy of Anti-Social_Playbook_ Shared401:00
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02-Copy of Anti-Social_Playbook_ Shared501:00
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02-Copy of Anti-Social_Playbook_ Shared601:00
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02-Copy of Anti-Social_Playbook_ Shared701:00
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02-Copy of Anti-Social_Playbook_ Shared801:00
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02-Copy of Anti-Social_Playbook_ Shared901:00
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02-Copy of Anti-Social_Playbook_ Shared1001:00
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02-Copy of Anti-Social_Playbook_ Shared1101:00
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02-Copy of Anti-Social_Playbook_ Shared1201:00
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02-Copy of Anti-Social_Playbook_ Shared1301:00
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02-Copy of Anti-Social_Playbook_ Shared1401:00
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02-Copy of Anti-Social_Playbook_ Shared1501:00
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02-Copy of Anti-Social_Playbook_ Shared1605:00
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02-GLOSSARY--A-No-BS-Guide-to-Meta-Ads-Terminology--2026-jsx405:00
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02-How This Works Your Anti-Social Playbook08:10
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02-How This Works Your Anti-Social Playbook03:36
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03-ANTI-101--Intro-Guide-xhpv05:00
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03-Passive Rebels 0-100k Walkthrough receipts42:47
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03-Passive Rebels 0-100k Walkthrough receipts01:42
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04-Why Most Entrepreneurs Build Backwards12:03
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04-Why Most Entrepreneurs Build Backwards01:14
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05-Duckerberg-AI-Guide-0aaa05:00
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05-Field Support00:18
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05-Field Support05:00
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05-Scout-AI-Guide-6l5a05:00
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05-Sloane-AI-Guide-6eu405:00
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06-How To Set Up Field Support in Claude02:27
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06-How To Set Up Field Support in Claude04:38
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01-What is a Low-Ticket Offer Lets Get Lazy24:05
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01-What is a Low-Ticket Offer Lets Get Lazy01:32
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02-A Testing Mindset04:35
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02-A Testing Mindset01:36
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03-Copy of Micro-Problem Idea Bank_ AS Student Copy shared01:00
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03-Scout-AI-Guide-k7yr05:00
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03-Solving Micro-Problems for Cold Traffic12:04
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03-Solving Micro-Problems for Cold Traffic05:00
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04-PLAYBOOK--Meta-Ads-Budgeting-2026-gwb505:00
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04-The Economics of Low-Ticket Offers22:31
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04-The Economics of Low-Ticket Offers01:39
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05-The Psychology Behind Low-Ticket Offers11:46
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05-The Psychology Behind Low-Ticket Offers01:10
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06-Implementation00:20
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06-Implementation01:28
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01-Mindset Shift Stage Setting dont skip03:40
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01-Mindset Shift Stage Setting dont skip01:00
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02-PLAYBOOK--How-to-Win-the-Attention-Economy--2026-1awg05:00
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02-The Brutal Truth About Attention Why Traditional Marketing is Dead07:12
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02-The Brutal Truth About Attention Why Traditional Marketing is Dead05:00
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03-Your Brains Bouncer07:55
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03-Your Brains Bouncer04:31
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04-Polarization Finding Your Friction18:20
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04-Polarization Finding Your Friction01:16
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05-Implementation00:11
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05-Implementation02:19
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05-PLAYBOOK--How-to-Win-the-Attention-Economy--2026-fej805:00
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01-BTW You Dont Need a Full Brand Identity15:11
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01-BTW You Dont Need a Full Brand Identity01:02
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02-Defining the Transformation Before-After Clarity04:12
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02-Defining the Transformation Before-After Clarity01:07
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03-Pricing - How Low Can You Go06:54
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03-Pricing - How Low Can You Go01:01
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04-Implementation02:35
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04-Implementation01:50
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01-A Note From Jess05:07
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01-A Note From Jess01:47
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02-Key Components of a High-Converting LTO Sales Page30:54
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02-Key Components of a High-Converting LTO Sales Page01:34
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03-Implementation00:05
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03-Implementation02:15
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01-The Lazy Funnel Anatomy07:13
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01-The Lazy Funnel Anatomy01:18
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02-PLAYBOOK--Choosing-Your-Tech-Stack-2026-d56x05:00
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02-The Tech Stack24:46
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02-The Tech Stack05:00
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03-PLAYBOOK--Meta-Business-Manager-Set-Up---Pixel-Install-rjtv05:00
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03-The Meta Business Manager Pixel Set Up10:39
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03-The Meta Business Manager Pixel Set Up02:10
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04-Implementation08:06
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04-Implementation01:25
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01-Check In With Jess10:45
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01-Check In With Jess05:00
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01-Duckerberg-AI-Guide-7rpv05:00
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02-Our Lazy Approach18:58
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02-Our Lazy Approach01:13
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03-Creatives That Convert32:02
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03-Creatives That Convert01:16
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04-Ad Copy That Sells17:20
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04-Ad Copy That Sells01:26
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04-PLAYBOOK--Writing-Ad-Copy-for-the-Meta-Algorithm-2026-tmv405:00
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05-Duckerberg-AI-Guide-0s6v05:00
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05-Implementation00:05
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05-Implementation01:56
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01-Before We Get Started Lets Talk06:18
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01-Before We Get Started Lets Talk05:00
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02-Meta-Ads-Manager-Structure-isnp03:47
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02-Meta Campaign Setup1:26:02
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02-Meta Campaign Setup02:00
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02-PLAYBOOK--Meta-Ads-Budgeting-2026-8wjp05:00
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03-Launching Your Meta Campaign01:00
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03-Launching Your Meta Campaign05:00
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04-Now What What to Do While Your Campaign Runs13:10
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04-Now What What to Do While Your Campaign Runs01:40
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05-Copy of The Founders Dashboard _ Anti-Social Student Copy01:00
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05-The Founders Dashboard10:21
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05-The Founders Dashboard01:51
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01-Reading the Market Without Emotion17:42
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01-Reading the Market Without Emotion01:47
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02-POST-LAUNCH-DEPRESSION-FIELD-NOTES-2tgv05:00
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02-Post Launch Depression Next Steps00:03
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02-Post Launch Depression Next Steps02:17
Requirements
- A computer with internet access.
- A business idea, offer, or service to test in the market.
- Basic familiarity with online marketing is helpful but not required.
- Willingness to run paid traffic and review performance data.
Description
AntiSocial is designed to show how to build a lead generation system that does not depend on posting constantly on social media. The course focuses on combining a low-ticket offer, a simple funnel, and paid traffic so that interest can be turned into daily leads in a structured and measurable way. Instead of relying on scattered marketing activity, the learning path is organized around creating a clear offer, sending traffic to it, and using the response from real buyers to refine the system.
The first part of the learning journey centers on strategy. AntiSocial introduces the logic behind a low-ticket funnel and explains why a smaller front-end offer can be useful for testing demand in the market. At this stage, the student learns how to think about the offer, the audience, and the relationship between pricing, conversion, and lead generation. The goal is to create an entry point that is easy to understand, easy to buy, and suitable for paid traffic.
Next, the course moves into funnel construction. The student learns how to organize the path from ad click to lead capture and purchase. This includes understanding the role of the landing page, the offer presentation, and the basic flow that supports conversion. The emphasis is on simplicity and clarity rather than complex systems. By the end of this phase, the student should be able to identify the essential parts of a funnel and arrange them in a way that supports direct response marketing.
A major part of the course is dedicated to paid traffic, especially Meta ads. AntiSocial explains how to use simple ad campaigns to send targeted traffic into the funnel and generate measurable activity. The focus is not on advanced media buying theory, but on practical campaign setup, testing, and iteration. The student learns how to use ads as a market testing tool, allowing the offer to be evaluated by real prospects instead of being judged only by assumptions.
The course then connects traffic with validation. Once the funnel is live, the student can observe how people respond, which messages attract attention, and where friction appears in the buying process. This helps turn marketing into a feedback loop. Instead of guessing what might work, the student learns how to make adjustments based on actual behavior. That process is central to building a system that improves over time.
AntiSocial also addresses the idea of a daily lead engine. The course shows how the funnel and traffic system can work together to create a more consistent flow of leads, reducing reliance on unpredictable organic activity. The student learns how to think in terms of repeatability, so the system can continue producing leads without requiring constant content creation. This creates a practical framework for maintaining visibility and demand with a controlled process.
Another important part of the course is offer alignment. The student learns how the front-end offer, traffic message, and conversion path need to match so the marketing feels coherent from start to finish. When these parts are aligned, the result is a clearer buyer journey and a stronger chance of turning clicks into leads. The course helps the student understand how each component contributes to the overall system rather than treating marketing pieces separately.
By the end of the course, the student should understand how to design, launch, and evaluate a simple paid-traffic funnel built around a low-ticket offer. The full journey takes the student from idea testing to lead generation in a way that emphasizes clarity, market feedback, and practical execution. The result is a framework for building a lead system that can be measured, adjusted, and improved over time.
Who this course is for:
AntiSocial is for online entrepreneurs, consultants, and service providers who want a structured way to generate leads through paid traffic and a low-ticket funnel. It is also suitable for people who want to test business ideas in the market using a simple, repeatable system instead of relying on constant organic posting.Instructor
The Passive RebelAbout Me
We build our work around practical business education for online entrepreneurs who want clearer systems and simpler execution. Our background is shaped by the realities of online marketing, offer creation, and the need to make decisions based on what the market actually does rather than on assumptions.
We approach business education by focusing on structure, clarity, and repeatable methods. We value frameworks that help people move from scattered ideas to a working process, especially when building offers, testing demand, and creating systems that can be operated consistently. Our work reflects a preference for direct instruction, practical application, and a strong connection between strategy and execution.
We pay close attention to how information is organized and how people make decisions in real business settings. That means we tend to emphasize simple paths, measurable actions, and feedback from the market. We do not treat business as a collection of isolated tactics. Instead, we look at how positioning, traffic, offer design, and conversion work together.
Our perspective is shaped by ongoing observation of how online buyers respond, how attention shifts, and how businesses can adapt without becoming unnecessarily complex. We value clear thinking, thoughtful experimentation, and systems that are built to be used, reviewed, and improved over time. That practical mindset guides how we create and present our work.
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