What you'll learn
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This course includes:
Requirements
- No prior sales experience required - this course is designed for beginners and early-career SDRs.
- Access to basic sales tools such as email, LinkedIn, and a phone for practice exercises.
- Willingness to practice outreach techniques and apply frameworks in real-world scenarios.
- An open mindset toward learning sales fundamentals and building consistent habits.
Description
Sales Development Representatives play a critical role in the modern sales organization, serving as the first point of contact between companies and potential customers. SDRing 101 provides a comprehensive blueprint for mastering this essential role, from foundational concepts to advanced strategies that separate top performers from the rest. This course is built around the real-world challenges SDRs face daily and offers practical solutions grounded in proven methodologies used by high-performing sales teams.
The learning journey begins with a thorough introduction to the SDR role itself. You will gain clarity on what the position entails, how it fits within the broader sales organization, and what metrics and expectations define success. Understanding the SDR-to-AE career path is essential, and this course maps out the skills, behaviors, and milestones required to earn that promotion. You will learn how quota is structured, what activities drive results, and how to align your daily work with organizational goals.
Once the foundation is established, the course transitions into prospecting strategies. Prospecting is the lifeblood of SDR success, and you will learn how to identify ideal customer profiles, build targeted prospect lists, and prioritize outreach efforts. The course covers both inbound and outbound prospecting motions, helping you understand when and how to engage leads from marketing campaigns versus those you source independently. You will also explore account-based strategies, learning how to research companies, identify key stakeholders, and tailor your messaging to resonate with different buyer personas.
Email outreach is covered in depth, with a focus on crafting messages that cut through inbox noise and earn replies. You will learn how to structure cold emails, write compelling subject lines, and personalize at scale without sacrificing quality. The course provides frameworks for sequencing emails over time, following up strategically, and testing different messaging approaches to improve open and response rates. Real-world examples and templates are used to illustrate what works and why, giving you a clear model to adapt to your own outreach.
Cold calling remains one of the most challenging yet rewarding aspects of the SDR role. This course demystifies the cold call by breaking it into manageable components. You will learn how to prepare for calls, structure your opening pitch, ask discovery questions, and handle objections with confidence. The course addresses common fears and mental blocks around calling, offering techniques to build resilience and consistency. You will also learn how to read vocal cues, pivot conversations in real time, and secure meetings even when prospects are initially resistant.
LinkedIn outreach has become an indispensable channel for SDRs, and the course provides a detailed playbook for using the platform effectively. You will learn how to optimize your profile, send connection requests that get accepted, and craft InMail messages that drive engagement. The course also covers how to engage with prospect content, use LinkedIn Sales Navigator for research, and integrate LinkedIn activities into your broader outreach strategy.
Beyond individual tactics, the course emphasizes the importance of building a daily routine and workflow that supports sustained performance. You will learn how to structure your day for maximum efficiency, block time for high-value activities, and avoid common productivity pitfalls. The course introduces time management frameworks, activity tracking methods, and prioritization techniques that help you stay focused and avoid burnout. You will also learn how to leverage CRM systems to log activities, track pipeline, and maintain data hygiene.
Collaboration with Account Executives is another critical theme. The course teaches you how to qualify leads effectively, hand off opportunities smoothly, and provide AEs with the context they need to close deals. You will learn what makes a strong handoff, how to align on ideal customer profiles, and how to solicit feedback that accelerates your growth. Building these internal relationships is key to earning trust and positioning yourself for promotion.
The final sections of the course focus on performance optimization and career advancement. You will learn how to analyze your own metrics, identify areas for improvement, and iterate on your approach. The course provides a roadmap for consistently hitting quota, earning recognition, and demonstrating readiness for the Account Executive role. You will also explore the soft skills that matter in sales, including resilience, coachability, and relationship-building, all of which are essential for long-term success in the field.
By the end of this course, you will have a complete system for excelling as an SDR. You will understand how to source and engage prospects across multiple channels, manage your time and activities effectively, collaborate with your team, and position yourself for upward mobility. This is not a theoretical overview but a practical, action-oriented guide designed to help you achieve quota and earn your promotion.
Who this course is for:
SDRing 101 is designed for aspiring sales development representatives looking to break into tech sales, current SDRs struggling to hit quota and seeking structured guidance, professionals transitioning into sales roles from other industries, and ambitious SDRs aiming to earn their promotion to Account Executive by mastering the fundamentals and building repeatable systems for success.Instructor
Power DialAbout Me
We are Power Dial, a sales training organization dedicated to helping Sales Development Representatives master their craft and accelerate their careers. Our mission is to provide practical, actionable guidance that bridges the gap between entry-level sales roles and high-performing revenue generation. We believe that SDRs are the backbone of modern sales organizations, and we are committed to equipping them with the tools, frameworks, and mindsets needed to succeed in competitive environments.
Our expertise comes from years of hands-on experience in sales development, working across industries and learning what separates top performers from the rest. We have seen firsthand the challenges SDRs face, from managing rejection and staying motivated to navigating complex sales processes and earning promotions. Our approach is rooted in real-world application rather than theory, focusing on the daily habits, communication strategies, and performance metrics that drive results.
We design our training programs to be comprehensive yet accessible, breaking down complex sales motions into clear, repeatable steps. Whether it is cold calling, email outreach, LinkedIn engagement, or time management, we provide structured frameworks that learners can immediately apply to their work. We emphasize skill-building over hype, helping SDRs develop confidence through practice and iteration.
Our content reflects our belief that sales is a discipline that can be learned and refined. We focus on helping individuals build sustainable careers in sales by mastering the fundamentals, staying consistent, and continuously improving. We understand the pressure to hit quota and the ambition to move up, and our programs are designed to support both short-term performance and long-term career growth.
We serve a community of aspiring and current SDRs who are eager to level up their skills, hit their numbers, and earn their next promotion. Our training is built for those who are willing to put in the work and are looking for clear direction on how to succeed in a demanding but rewarding field.
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