Name: The PPC Hub 2025
Price: 49 USD
Availability: InStock
Author: PPC Mastery

What you'll learn

Master advanced PPC campaign strategies across Google Ads, Facebook Ads, and other major platforms.

Build profitable advertising funnels with optimized targeting and bidding strategies.

Analyze campaign data to make data-driven optimization decisions.

Scale advertising campaigns while maintaining or improving return on ad spend.

Implement advanced audience segmentation and retargeting techniques.

Create high-converting ad copy and creative assets for paid campaigns.

Manage large advertising budgets efficiently across multiple channels.

Troubleshoot underperforming campaigns and apply strategic fixes.

Explore related topics

Marketing

This course includes:

363.45 hours on-demand video

1109 videos

284 documents

145.8 GB downloadable resources

Access on mobile and PC

Instant access after payment

Course content

134 sections • 1260 lectures • 291h 45m total length

Expand all sections

1. Introduction

00:23
2. Google Ads explained

12:23
3. Google Ads campaign types

13:56
4. Key Google Ads metrics you need to know

45:47
5. Understanding the Google Ads auction

27:07
6. Google Ads success u2260 business success

12:36
7. Breaking down the Google Ads hierarchy

08:53

8. Introduction

00:48
9.Start with a solid, high-level strategy

15:02
10. How to pitch new strategies to stakeholders

12:09

11. Introduction

00:28
12. Mapping Google Ads to customer intent

27:08
13. Bottom-up success- Scaling from the funnel's foundation

18:29
14. Don't forget about the bigger picture

19:02

1. u2b50 Framework Why Google Ads campaigns fail

07:41
2. Irresistible offers Why even perfect campaigns fail without one

24:16
2. Irresistible offers Why even perfect campaigns fail without one_(new)

01:00
3. Landing pages Why qualified traffic dies on poor landing pages

50:05
3. Landing pages Why qualified traffic dies on poor landing pages_(new)

01:00
4. Unit economics Why your unit economics make or break campaign success

01:00
4. Unit economics Why your unit economics make or break campaign success_(new)

01:00
5. Goals & KPIs Why flying blind guarantees campaign failure

32:01
5. Goals & KPIs Why flying blind guarantees campaign failure_(new)

32:01
6. Conversion tracking Why your campaigns will fail without proper conversion tracking

01:00
6. Conversion tracking Why your campaigns will fail without proper conversion tracking_(new)

01:00
7. Campaign structure Why your campaigns won't succeed with fragmented campaigns

01:00
7. Campaign structure Why your campaigns won't succeed with fragmented campaigns_(new)

01:00
8. Targeting Why your campaigns will fail without the right targeting

50:37
8. Targeting Why your campaigns will fail without the right targeting_(new)

01:00
9. Creatives Why your campaigns will fail without resonating creatives

34:58
9. Creatives Why your campaigns will fail without resonating creatives_(new)

01:00
10. Bids & Budgets Prevent inefficient campaigns with proper bid & budget management

01:00
10. Bids & Budgets Prevent inefficient campaigns with proper bid & budget management_(new)

01:00

1. Never launch a campaign without concrete goals

08:52
1. Never launch a campaign without concrete goals_(new)

08:52
2. Choosing between growth & efficiency

25:12
2. Choosing between growth & efficiency_(new)

25:12
3. Framework The Goal Setting Pyramid_(new)

14:50
3. u2b50 Framework The Goal Setting Pyramid

14:50
4. Framework 1 Start with your business goals_(new)

22:37
4. Framework 1ufe0fu20e3 Start with your business goals

22:37
5. Framework 2 Translating business goals to Google Ads goals_(new)

19:24
5. Framework 2ufe0fu20e3 Translating business goals to Google Ads goals

19:24
6. Framework 3ufe0fu20e3 Selecting the right campaign types based on Google Ads goals

14:32
7. Framework 4ufe0fu20e3 Choosing the right key performance indicators (KPIs)

21:23
8. Goal setting reality check

21:03
8. Goal setting reality check_(new)

21:03
9. Recap & next steps_(new)

01:37
9. u23edufe0f Recap & next steps

01:37

1. Why conversion tracking is crucial for success

10:30
2. Framework Measurement Maturity Framework

06:18
2. u2b50 Framework Measurement Maturity Framework

06:18
3. Framework 1ufe0f Start with a solid foundation

23:56
3. Framework 1ufe0fu20e3 Start with a solid foundation

23:56
4. Framework 2ufe0fu20e3 Enhance your dataset with advanced features

38:53
5. Framework 3ufe0f Correct your dataset

13:44
5. Framework 3ufe0fu20e3 Correct your dataset

13:44
6. Macro vs. micro conversions

15:20
7. Primary vs. secondary conversion actions

07:29
8. Account-default vs. campaign specific goals

06:54
9. Understanding attribution

14:19
10. Understanding conversion windows

15:31
11. Understanding conversion counting

08:46
12. u23edufe0f Recap & next steps

02:16
13. [Lead Gen] Why advanced conversion tracking matters for Lead Gen

14:45
14. [Lead Gen] The foundations of Offline Conversion Tracking (OCT)

08:29
15. [Lead Gen] Offline Conversion Tracking Google Click ID

11:10
16. [Lead Gen] Offline Conversion Tracking Enhanced Conversion for Leads (EC4L)

01:00
17. [Lead Gen] Offline Conversion Tracking Hybrid approach (Combining GCLID + EC4L)

01:00
18. [Lead Gen] Track incoming phone calls with call tracking (+ measure offline conversions from calls)

01:00
19. [Lead Gen] Optimize your bids for real business results using Value-Based Bidding (VBB)

01:00
20. [Ecom] Enrich your data with Conversions with Cart Data

12:55
21. [Ecom] Maximize profitability with ProfitMetrics (POAS)

12:45
22. [Ecom] Maximize your conversion data with the Conversion Boostercdjooeij - 1280x720 209K

01:00

1. 🔄 Recap Why setting goals is crucial to determine your bid strategy & targets

01:00
2. caejokgb - 1280x720 289K

26:44
3. u2935ufe0f Decision tree Choosing the right bid strategy for Search.

11:45
4. Manual bidding vs. Automated bidding

18:25
5. 🔢 Template How to determine your CPA Target (based on actual numbers)

17:59
6. 🔢 Template How to determine your ROAS Target (based on actual numbers)

12:27
7. How to validate your CPA or ROAS targets

29:27
8. Understanding learning periods, conversion cycles & conversion delay

22:00
9. Understanding bid adjustments

12:23
10. Understanding portfolio bid strategies

19:52
11. Understanding Google Ads budgets

17:12
12. u2b50 Framework Determine your budget to achieve your goals

16:35
13. Framework 1ufe0fu20e3 Start with your Google Ads goals

05:29
14. Framework 2ufe0fu20e3 Understand your minimal viable budget

14:59
15. Framework 3ufe0fu20e3 Validate your budget feasibility

09:13
16. Framework 4ufe0fu20e3 Allocate your daily budgets

12:17
17. [Lead Gen] Optimize your bids for real business results using Value-Based Bidding (VBB)

01:00
18. [Ecom] Profit bidding for Ecommerce

22:39
19. [Ecom] Calculating POAS targets

12:17
PPC Mastery - Bid Strategy Selection Decision Tree - Demand Gen

05:00
PPC Mastery - Bid Strategy Selection Decision Tree - Display

05:00
PPC Mastery - Bid Strategy Selection Decision Tree - Performance Max

05:00
PPC Mastery - Bid Strategy Selection Decision Tree - Search

05:00
PPC Mastery - Bid Strategy Selection Decision Tree - Standard Shopping

05:00
PPC Mastery - Bid Strategy Selection Decision Tree - Video

05:00
[Template] PPC Mastery - Google Ads targets calculator V2

01:00

1. Keyword research The importance of keyword research

08:03
1. Keyword research The importance of keyword research_(new)

08:04
2. Keyword research Things to keep in mind before you start

15:29
2. Keyword research Things to keep in mind before you start_(new)

15:29
3. u2b50 Framework Keyword Success Framework (6Cs)

05:04
4. Framework 1ufe0f Topic discovery and brainstorming

08:09
4. Framework 1ufe0fu20e3 Topic discovery and brainstorming

08:09
5. Framework 2ufe0fu20e3 Expand your keyword list with long-tail keywords by using tools

08:44
6. Framework 3ufe0f Keyword clustering and mapping

26:14
6. Framework 3ufe0fu20e3 Keyword clustering and mapping

26:14
7. Keyword targeting Keyword match types

11:43
8. Keyword targeting How Google Ads keyword matching works

07:03
9. Keyword targeting What has worked in the past doesnu2019t work anymore

13:37
10. Keyword targeting Modern-day Search

37:31
10. Keyword targeting Modern-day Search_(new)

37:31
11. Keyword targeting How to determine your (initial) keyword set

13:54
12. Keyword targeting Negative keyword best practices

18:24
12. Keyword targeting Negative keyword best practices_(new)

18:24
13. Dynamic targeting Dynamic Targeting & Dynamic Search Ads (DSA)

12:25
14. Dynamic targeting How Dynamic Ad Targets work

15:00
14. Dynamic targeting How Dynamic Ad Targets work_(new)

15:00
15. Dynamic targeting Exclude irrelevant dynamic ad targets upfront

06:15
16. Dynamic targeting Where to implement DSA in your campaign structure

06:01
17. Campaign structure What has worked in the past doesnu2019t work anymore

25:06
18. Campaign structure Search campaign structure best practices

15:47
19. Campaign structure Search campaign structure examples

07:56
19. Campaign structure Search campaign structure examples_(new)

07:56
20. Campaign structure Ad group structure best practices

16:31
20. Campaign structure Ad group structure best practices_(new)

16:31
21. Campaign structure Ad group structure examples

17:16
21. Campaign structure Ad group structure examples_(new)

17:16
22. Creatives Writing headlines that drive action

44:55
22. Creatives Writing headlines that drive action_(new)

44:55
23. Creatives Expanding headlines with powerful descriptions

15:56
23. Creatives Expanding headlines with powerful descriptions_(new)

15:56
24. 🔢 Template Use our LLM prompt template to write compelling headlines & descriptions

01:00
25. 🤖 GPT Use our Creative Excellence Assistant to write compelling headlines & descriptions

01:00
26. 🤖 GPT Use our Creative Excellence Assistant to write compelling headlines & descriptions

01:00
[Template] PPC Mastery - Prompt for creating effective headlines & descriptions

05:00
[Template] PPC Mastery - Prompt for creating effective headlines & descriptions [HeadshotPro example]

05:00
[Template] PPC Mastery - Search Mastery - Keyword Research Template [Example_ E-commerce]

01:00
[Template] PPC Mastery - Search Mastery - Keyword Research Template [Example_ Lead Gen & SaaS]

01:00

1. What to expect from this module

03:43
1. What to expect from this module_(new)

03:43
2. Performance Max 101 (+ Internal Matching Hierarchy)

40:14
3. Performance Max vs. Demand Gen

05:00
4. Feed the algorithm with high-quality, relevant data

25:15
5. [Ecom] u2b50ufe0f What to expect in this specialization (The Shopping & pMax Success Formula)

01:00
6. [Ecom] Shopping & pMax the beating heart of Ecommerce (+ why Competitiveness is the key to win)

01:00
7. [Ecom] Understanding the hierarchy

17:38
7. [Ecom] Understanding the hierarchy_(new)

17:38
8. [Ecom] Performance Max vs. Standard Shopping

33:00
9. [Ecom] Performance Max Feed-only vs. Full-asset

14:47
10. [Ecom] Determine your (initial) product targeting

13:44
11. [Ecom] Data input how to set up Google Merchant Center Next

10:11
12. [Ecom] Data Input product feed best practices

46:54
13. [Ecom] Data input why & how to configure remarketing parameters

05:00
14. [Ecom] Campaign structure best practices (consolidation vs. segmentation)

01:00
15. [Ecom] The importance of excluding Brand & using Branded fall back campaigns

01:00
16. [Ecom] Advanced campaign segmentation ideas

1:14:47
17. [Ecom] Performance-based campaign segmentations

39:42
18. [Ecom Bonus] Take back control with Query Sculpting and set bids at the query level (Shopping-only)

01:00
19. [Ecom Bonus] Integrate your webshop sales & product data for advanced setups

01:00
20. [Ecom Bonus] Create custom Scoring Models for client-specific campaign segmentations

01:00
21. [Ecom] Performance Max & Standard Shopping campaign settings checklist

01:00
22. [Ecom] u23edufe0f Recap & next steps

03:14
23. Create conversion-optimized assets

09:47
23. Create conversion-optimized assets_(new)

09:48
24. Considerations for Bids & Budgets (Performance Max-specific)

06:46
25. The impact of Final URL Expansion on pMax

12:23
26. Unlock the hidden insights Google won't give you (1 simple script)

01:00
27. The truth about negative keywords for pMax campaigns

06:17
28. [Lead Gen] Differences between B2C and B2B

08:13
29. [Lead Gen] Basic Performance Max campaign structure

06:32
30. [Lead Gen] Advanced campaign structure (Fire & Ice)

15:05

1. Why great landing pages drive Google Ads success

15:28
2. 👆 Swipe file High-converting landing page examples per industry

02:36
3. u2b50 Framework- The Conversion Amplifier Framework

08:24
4. Framework- 1ufe0fu20e3 Craft your irresistible offer

18:38
5. Foundation- Matching your offer to awareness levels

25:06
6. 🤖 GPT PPC Mastery Irresistible Offer Architect

01:51
7. 📝 Example How I used ChatGPT to craft my personal offer

05:00
8. Framework 2ufe0fu20e3 Shape your page's hierarchy

12:17
9. Structure- Create a compelling hero section (What exactly is being offered.)

19:04
10. Structure- Showcase your key benefits (How will this help me.)

10:59
11. Structure- Establish trust and authority (Why should I believe you.)

13:22
12. Structure- Leverage powerful social proof (What do others say about this.)

32:40
13. Structure- Handle potential objections (What if it doesn't work.)

35:33
14. Structure- Create urgency and scarcity (Why should I act now.)

32:43
15. Structure- Create compelling calls-to-actions (What should I do next.)

16:26
16. 🤖 GPT- PPC Mastery Landing Page Architect

07:59
17. Framework- 3ufe0fu20e3 Write copy that converts

05:04
18. Copy- Structure your copy for maximum impact

31:20
19. Copy- Write attention-grabbing headlines

25:51
20. Copy- Write supporting subheadlines

13:08
21. [Swipe File] PPC Mastery - High-converting headlines & subheadlines templates

05:00
22. Copy- Write irresistible calls-to-action

18:41
23. [Swipe File] PPC Mastery - High-converting CTA formulas

05:00
24.1 PPC Mastery - Headline Genius

09:31
24.2 PPC Mastery - Value Amplifier

06:21
24.3 PPC Mastery - Social Proof Booster

03:28
24.4 PPC Mastery - Credibility Booster

04:59
24.5 PPC Mastery - Objection Crusher

03:49
24.6 PPC Mastery - FOMO Creator

02:14
24.7 PPC Mastery - CTA Optimizer

02:08
25. Framework- 4ufe0fu20e3 Create a conversion focused design

08:09
26. Design- Create effective visual hierarchies

39:10
27. Design- Optimize for all devices

23:22
28. Design- Master landing page wireframing

27:19
29. Design- Transform wireframes into creative designs

18:23
30. 📝 Example How I used Balsamiq to wireframe my personal landing page

05:00
31. Framework- 5ufe0fu20e3 Build your landing page

05:42
32. Build- Drag-and-drop landing page builders

18:33
33. Build- Landing page builder walkthrough (Unbounce)

12:01
34. Build- [Bonus] Improve your message match with Dynamic Text Replacement

11:18
35. 📝 Example How I used Unbounce to create my personal landing page

05:00
36. 🤖 GPT PPC Mastery Landing Page Auditor

01:33
37. [Checklist] PPC Mastery - The Google Ads Success Path - Landing Page Checklist (PM-friendly)

01:00
38. u23edufe0f Recap & next steps

07:51

1. [Start here] How to make the most out of the Google Ads Success Path

01:00
1. [Start here] How to make the most out of the Google Ads Success Path_(new)

01:00
2. Who is Bob and why should you listen to him

01:00
2. Who is Bob and why should you listen to him_(new)

01:00
3. A quick note on the Lead Gen & Ecommerce specializations

01:00
3. A quick note on the Lead Gen & Ecommerce specializations_(new)

01:00

Google Merchant Center feed - Products source

01:00
OCT - Enhanced Conversions for Leads - Import Template (including autoHash) (1)

01:00
OCT - Enhanced Conversions for Leads - Import Template (including autoHash)

01:00
PPCMASTERY.COM - Competitor Research & Brainstorm Template

01:00
PPCMASTERY.com Performance Max Asset Performance Logger (1)

01:00
PPCMASTERY.com Performance Max Asset Performance Logger

01:00
PPC Mastery - Demo Product Feed - Google Sheets

01:00
PPC Mastery - OCT - EC4L - Custom Variables - Import Template

01:00
PPC Mastery - OCT - Form submissions database template (EC4L)

01:00
PPC Mastery - OCT - GCLID - Custom Variables - Import Template

01:00
PPC Mastery - Performance Max Asset Overview

01:00
PPC Mastery - Search Mastery - Page Feed template

01:00
Upload by coursesbetter.com

05:00
[Checklist] PPC Mastery - Conversion Tracking Mastery - Server-Side Tagging Implementation

05:00
[Checklist] PPC Mastery - Search Mastery - Search Campaign Launch Checklist (PM-friendly)

01:00
[Checklist] PPC Mastery - Search Mastery - Search Campaign Launch Checklist

05:00
[Checklist] PPC Mastery - Shopping Mastery - Google Merchant Center Configuration Checklist (PM-friendly)

01:00
[Email template] Developer instructions for Conversions with Cart Data implementation (GTM)

05:00
[Email template] Developer instructions for Conversions with Cart Data implementation (gtag)

05:00
[Email template] Developer instructions for Custom Variables implementation (gtag)

05:00
[Email template] Developer instructions for Enhanced Conversions implementation through GTM

05:00
[Email template] Developer instructions for Enhanced Conversions implementation through Google tag (gtag)

05:00
[Email template] Developer instructions for New Customer Data implementation (GTM)

05:00
[Email template] Developer instructions for New Customer Data implementation (gtag)

05:00
[Email template] Developer instructions for Transaction ID implementation for E-commerce (gtag)

05:00
[Email template] Developer instructions for Transaction ID implementation for Lead Gen (gtag)

05:00
[Prompt] PPC Mastery - Search Mastery - Leverage ChatGPT for extracting seed keywords from competitor's campaigns and website URLs

05:00
[Prompt] PPC Mastery - Search Mastery - Leverage ChatGPT for new seed keyword ideas

05:00
ppc mastery - performance max mastery - page feed template

01:00
script-exclude-non-branded-terms-in-branded-shopping-campaign-v2

01:00
script-exclude-non-branded-terms-in-branded-shopping-campaign

01:00

1. 🛠 Settings- Conversion action settings best practices

13:30
2. 🛠 Settings- How to configure your account-default and campaign specific goals

03:51
3. 🛠 GACT- How to track form submissions with GTM (web)

09:20
4. 🛠 GACT- How to track clicks on important elements with GTM (web)

10:05
5. 🛠 GACT- How to track specific events with GTM (web)

07:25
6. 🛠 GACT- How to implement GACT with GTM (web) for Ecommerce accounts

12:27
7. 🛠 GACT- How to implement GACT for WooCommerce

09:26
8. 🛠 GACT- How to implement GACT for Magento

07:35
9. 🛠 Enhanced Conversions- How to implement Enhanced Conversions with GTM (web)

12:55
10. 🛠 Enhanced Conversions- How to implement Enhanced Conversions with gtag

09:09
11. 🛠 Consent Mode- How to implement Consent Mode V2 with GTM (web)

15:45
12. 🛠 New vs. Returning Customers- How to setup New vs. Returning Customer Data with GTM (web)

11:52
13. 🛠 New vs. Returning Customers- How to setup New vs. Returning Customer Data with gtag

03:34
14. 🛠 CWCD- How to implement Conversions with Cart Data with GTM (web)

10:25
15. 🛠 CWCD- How to implement Conversions with Cart Data with gtag

05:32
16. 🛠 Custom Variables- How to setup Custom Variables with gtag

07:44
17. 🛠 Custom Variables- How to setup Custom Variables with OCT

07:48
18. 🛠 Transaction ID- How to send over your Transaction ID with GTM (web)

13:56
19. 🛠 Transaction ID- How to send over your Transaction ID with gtag

05:21
20.🛠 Profit Tracking- How to implement Profit Tracking with Profitmetrics.io

13:08
21. 🛠 Conversion Adjustments- How to implement Conversion Adjustments

10:51
22. 🛠 Data Exclusions- How to apply Data Exclusions

01:54
24. 🛠 OCT- How to implement Enhanced Conversions for Leads (EC4L)

29:41
25. 🛠 OCT- Hashing first-party data for scheduled uploads

04:46
26. 🛠 SST- How to setup your Taggrs.io container

10:30
27. 🛠 SST- How to create an Enhanced GTM script and bypass ad blockers

10:30
28. SST- How to add the server container URL to your sGTM container

01:49
28. 🛠 SST- How to add the server container URL to your sGTM container

01:49
29. 🛠 SST- How to configure your GA4 and GTM Web Container clients

07:05
30. 🛠 SST- How to send data from your GTM Web Container to your GTM Server Container

06:01
31. 🛠 SST- How to check incoming requests from your GTM Web Container (debugging)

07:17
32. 🛠 SST- How to send data from your GTM Server Container to GA4

14:32
33. 🛠 SST- How to create Google Ads conversion tags in your GTM Server Container

15:00
34. 🛠 SST- How Google's Consent Mode works with your GTM Server Container Tags

16:29
35. 🛠 SST- Measure the uplift of Server-Side Tagging (v.s. Client-Side Tagging)

07:31
36. 🛠 SST- How to configure your Google Ads Dynamic Remarketing tag in your GTM Server Container

24:35
37. u2692ufe0f Keyword research- Use Googleu2019s Keyword Planner for additional input

12:15
38. u2692ufe0f Keyword research- Come up with new keyword ideas through ChatGPT

12:04
39. u2692ufe0f Keyword research- Generate new ideas based on your search term report data

01:35
40. u2692ufe0f Keyword research- Steal keyword ideas from your competitors

14:25
41. u2692ufe0f Keyword research- How to use Google Adsu2019 Keyword Planner

10:21
42. u2692ufe0f Keyword research- How to use Keywordtool.io

12:06
43. u2692ufe0f Keyword research- How to use Semrush

08:54
44. u2692ufe0f Keyword research- How to extract realistic keyword metrics from Google Adsu2019 Keyword Planner

15:02
45. u2692ufe0f Keyword targeting- Keyword selection thought process example

16:29
46. u2692ufe0f Keyword targeting- How to use negative keyword lists

06:27
47. u2692ufe0f Dynamic targeting- How to create and upload Page Feeds using a CSV import file

09:21
48. u2692ufe0f Dynamic targeting- How to create and upload Page Feeds using Feed Management Tools

11:29
49. u2692ufe0f Dynamic targeting- How to scrape your website using ScreamingFrog

04:16
50. u2692ufe0f Campaign structure- Creating your new Search campaigns in the Google Ads Editor

32:11
51. u2692ufe0f Campaign structure- Configuring your campaign settings

21:23
52. u2692ufe0f Campaign structure- Search Campaign Launch Checklist

02:31
53. u2692ufe0f Creatives- How to leverage Ad Customizers to dynamically insert variables like prices, stock levels, and more.

01:00
54. u2692ufe0f Creatives- How to configure Ad Customizers on the keyword level

36:19
55. 🛠 How to set up audience signals & search themes

05:26
56. 🛠ufe0f How to create a Standard Shopping campaign

23:25
57. 🛠ufe0f How to create a Performance Max (Feed-only) campaign

19:23
58. 🛠 How to run Performance Max Experiments

03:34
59. 🛠ufe0f How to exclude your Brand and create Branded fall back campaigns [Standard Shopping]

07:10
60. 🛠ufe0f How to exclude your Brand and create Branded fall back campaigns [Performance Max]

23:39
61. 🛠ufe0f How to create advanced campaign segmentations

35:31
62. 🛠ufe0f How to create performance-based buckets using the Producthero Labelizer

24:44
63. 🛠ufe0f How to create performance-based buckets using the ProfitMetrics Shopping Booster

29:43
64. 🛠ufe0f How to create performance-based buckets using the Flowboost Labelizer script

20:45
65. 🛠ufe0f How to set up (Performance-Based) Query Sculpting

24:50
66. 🛠ufe0f Bonus- How to create a custom Scoring Models using Feed Management Tools

36:24
67. Create ads with the Rapid Ad Creation Loop

17:48
68. Video asset best practices

25:57
69. Image asset best practices

06:37
70. Ad copy asset best practices

03:58
71. Donu2019t forget about Extensions

01:09
72. How to turn Final URL Expansion on and off

00:42
72. 🛠 How to turn Final URL Expansion on and off

00:42
73. 🛠 How to set up Performance Max page feeds

07:59
74. [Case study]- How we fixed a broken pMax campaign

07:39
75. Introduction to Google Merchant Center Next

01:20
76. What is Google Merchant Center Next

21:25
77. 🛠ufe0f How to sign up for Google Merchant Center Next

02:12
78. 📄 Checklist- Google Merchant Center setup

02:30
79. How to configure your business information & claim your website URL

07:23
79. 🛠ufe0f How to configure your business information & claim your website URL

07:23
80. 🛠ufe0f How to add your business logos and colors for your Product Listing Ads

05:08
81. 🛠ufe0f How to link Google Merchant Center with Google Ads

03:50
82. 🛠ufe0f How to link Google Merchant Center with Google Analytics 4 (GA4)

02:28
83. 🛠ufe0f How to add your Shipping Services to your Google Merchant Center account

02:28
84. 🛠ufe0f How to add your Return Policy to your Google Merchant Center account

14:08
85. 🛠ufe0f Enable Conversion Annotations in your Google Merchant Center account

04:36
86. 🛠ufe0f How to add and synchronize your products with a link to your file (XML-CSV-etc)

13:46
87. 🛠ufe0f How to add and synchronize your products with a Google Sheet template

10:30
88. 🛠ufe0f How to add and synchronize your products with a direct integration

08:00
89. 🛠ufe0f How to manually add products one by one

03:34
90. 🛠ufe0f How to upload additional product data via Supplemental Feeds

13:08
91. How to use Feed Rules to modify and optimize your product data (without using a Feed Management Tool)

32:40
92. Feed Rules vs. Feed Management Tools

10:39
93. Showcase special offers with Google Merchant Center Promotions (and boost your visibility & sales)

21:38
94. Make your products stand out with Annotations and Badges (e.g. Price Drops and Sale Prices)

32:47
95. Improve your trustability with Store Ratings

19:11
96. Drive more qualified customers to your product pages with Product Ratings

16:38
97. 🛠ufe0f How to fix warnings & disapprovals by using Google Merchant Center's diagnostics

13:06
98. Bonus- Enable Automatic Improvements & Automated Feeds with structured data markup (Schema.org)

24:14
99. Bonus- Use a Comparison Shopping Services (CSS) partner and get a 20% discount on Shopping Ads CPCs (EU-only)

01:00
100. 🛠ufe0f Bonus- Prevent unintentional removals of products with the Product Protection setting

03:23
101. 🛠ufe0f Bonus- Send users to your checkout or cart page by adding a checkout link for your products (Free Listings only)

01:00
102. 🛠ufe0f Bonus- Boost your Shopping Experience Scorecard ratings to get more clicks on your products

11:26
103. 🛠ufe0f Bonus- Use the Price Competitiveness report to find out how competitors are pricing the same products you sell

01:00
104. 🛠ufe0f Bonus- Set up Automated Discounts to optimize your product prices automatically

11:11
105. 🛠ufe0f Bonus- Explore competitors with similar and highest visibility in your niche through the Competitive Visibility report

01:00
106. Different ways to create your product feed

16:01
107. How to extract product data from your webshop (WooCommerce, Shopify, Magento 2)

16:42
108. Reasons you want to use a Feed Management Tool to configure your feed

11:51
109. Reasons not to use a Feed Management Tool to configure your feed

07:51
110. Shopping Feed Blueprint

05:16
111. 🛠ufe0f Channable- From product to PLA

17:07
112. 🛠ufe0f Channable- How to import your WooCommerce products

05:11
113. 🛠ufe0f Channable- How to import your Shopify products

07:04
114. 🛠ufe0f Channable- How to import your Magento 2 products

05:45
115. Channable- Rules fundamentals (+frequently used rules)

24:20
116. 🛠ufe0f Channable- How to create an export feed and use rules to optimize your attributes (Example)

1:17:32
117. 🛠ufe0f Bonus- How to set up your WooCommerce XML product feed without using Feed Management Tools

19:59
118. 🛠ufe0f Bonus- How to set up your Shopify XML product feed without using Feed Management Tools

17:30
119. 🛠ufe0f Bonus- How to set up your Magento 2 XML product feed without using Feed Management Tools

20:34
120.🛠ufe0f Bonus- How to optimize your title and description line (+ other attributes) using AI

10:13
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05:00

1. What to expect from this course

07:34
2. Resources & slides

05:00

3. Tracking is a mess and what to do about it

08:20
4.1

05:00
4.2

05:00
4. PPC Mastery Measurement Maturity Model- from Rookie to Master

03:57
5. Macro vs micro conversions

09:48
6. Attribution best practices

03:15
7. Attribution reports

17:21
8. The importance of third-party attribution tools

12:46
9. Approach for switching to new conversion goals

04:25
10. Why you should never rely on Google Analytics imported data

04:30

11. Different GACT implementation techniques (and its pros and cons)

01:00
12. 🛠 How to track form submissions with GTM (web)

09:20
13. 🛠 How to track clicks on important elements with GTM (web)

01:00
14. [Email template] Developer instructions for creating a dataLayer.push (GTM)

05:00
14. 🛠 How to track specific events with GTM (web)

07:25
15. 🛠 How to implement GACT with GTM (web) for Ecommerce accounts

01:00
16. 🛠 How to implement GACT for WooCommerce

09:26
17. 🛠 How to implement GACT for Magento

07:35
18. Track incoming phone calls with call tracking software

06:47
19. 🛠 How to configure your account-default and campaign specific goals

01:00
20. 🛠 Conversion action settings best practices

13:30

21. Measure more with Enhanced Conversions

05:08
22. [Email template] Developer instructions for Enhanced Conversions implementation through GTM

05:00
22. [Guide] Enhanced Conversions implemenation through GTM

05:00
22. 🛠 How to implement Enhanced Conversions with GTM (web)

12:55
23. [Email template] Developer instructions for Enhanced Conversions implementation through Google tag (gtag)

05:00
23. 🛠 How to implement Enhanced Conversions with gtag

09:09
24. The importance of Server-side Tagging

05:43
25. 🛠 How to implement Server

05:00
26. Fill in the gaps with Consent Mode & Conversion Modelling

09:13
27. 🛠 How to implement Consent Mode with GTM (web)

15:45
28. Ecom- measure up to 15% more with ProfitMetrics Conversion Booster

01:00

29. Lead Gen- the benefits of and use cases for Offline Conversion Tracking

01:00
30. SaaS- the benefits of and use cases for Offline Conversion Tracking

01:00
31. Important remarks in regards to Offline Conversion Tracking

03:48
32.Types of Offline Conversion Tracking imports

06:42
33. OCT - Enhanced Conversions for Leads - Import Template (including autoHash)

01:00
33. PPC Mastery - OCT - Form submissions database template (EC4L)

01:00
33. [Guide] Offline Conversion Tracking - Enhanced Conversions for Leads (EC4L)

05:00
33. 🛠 How to implement Enhanced Conversions for Leads (EC4L)

29:41
34. OCT - Enhanced Conversions for Leads - Import Template (including autoHash)

01:00
34. 🛠 Hashing first-party data for scheduled uploads

04:46
35. Ecom- Improve your efficiency with profit tracking

12:08
36. 🛠 How to implement profit tracking with Profitmetrics.io

13:08

37. New vs. Returning Customer Data

07:03
38. [Email template] Developer instructions for New Customer Data implementation (GTM)

05:00
38. [Guide] New Customer Data implemenation through GTM

05:00
38. 🛠 How to setup New vs. Returning Customer Data with GTM (web)

11:52
39. [Email template] Developer instructions for New Customer Data implementation (gtag)

05:00
39. 🛠 How to setup New vs. Returning Customer Data with gtag

03:34
40. Enrich your insights with Conversions with Cart Data

06:13
41. [Email template] Developer instructions for Conversions with Cart Data implementation (GTM)

05:00
41. 🛠 How to implement Conversions with Cart Data with GTM (web)

10:25
42. [Email template] Developer instructions for Conversions with Cart Data implementation (gtag)

05:00
42. 🛠 How to implement Conversions with Cart Data with gtag

05:32
43. Enrich your data with Custom Variables

06:44
44. [Email template] Developer instructions for Custom Variables implementation (gtag)

05:00
44. 🛠 How to setup Custom Variables with gtag

07:44
45. PPC Mastery - OCT - EC4L - Custom Variables - Import Template

01:00
45. PPC Mastery - OCT - GCLID - Custom Variables - Import Template

01:00
45. [Guide] Custom Variable implementation through Offline Conversions

05:00
45. 🛠 How to setup Custom Variables with OCT

07:48
46. How to avoid duplicate conversions

06:31
47. 🛠 How to send over your transaction ID with GTM (web)

13:56
48. [Email template] Developer instructions for Transaction ID implementation for E-commerce (gtag)

05:00
48. [Email template] Developer instructions for Transaction ID implementation for Lead Gen (gtag)

05:00
48. 🛠 How to send over your transaction ID with gtag

05:21

49. Fix bad data with Conversion Adjustments

07:57
50. 🛠 How to implement Conversion Adjustments

10:51
50. 🛠 How to implement Conversion Adjustments

05:00
51. Data messed up. Use Data Exclusions

01:54
52. 🛠 How to apply Data Exclusions

04:27

54. The importance of Server-Side Tagging

11:12
54. [Checklist] PPC Mastery - Conversion Tracking Mastery - Server-Side Tagging Implementation

05:00
55. Where to host your GTM server container

05:41
56. 🛠 How to setup your Taggrs.io container

10:30
57. 🛠 How to create an Enhanced GTM script and bypass ad blockers

01:00
58. 🛠 How to add the server container URL to your sGTM container

01:49
59. 🛠 How to configure your GA4 and GTM Web Container clients

07:05
60. 🛠 How to send data from your GTM Web Container to your GTM Server Container

01:00
61. 🛠 How to check incoming requests from your GTM Web Container (debugging)

01:00
62. 🛠 How to send data from your GTM Server Container to GA4

14:32
63. 🛠 How to create Google Ads conversion tags in your GTM Server Container

01:00
64. 🛠 How Google's Consent Mode works with your GTM Server Container Tags

01:00
65. 🛠 Measure the uplift of Server-Side Tagging (v.s. Client-Side Tagging)

01:00
66. 🛠 How to configure your Google Ads Dynamic Remarketing tag in your GTM Server Container

01:00
67. Example of an E-commerce Server-Side Tagging implementation

09:06

68. Recordings- Advanced Conversion Tracking Mastery Workshop 08-02-2024

01:00

1. Recordings - Kickoff (Onboarding Call)

35:28
2. Recordings - Workshop 1 - Advanced Conversion Tracking & Data

2:58:13
3. Recordings - Workshop 2 - Advanced Modern-Day Search

2:50:25
4. Recordings - Workshop 3 - The Google Ads E-commerce Success Formula

2:44:06
5. Recordings - Workshop 4 - Advanced Experiments

2:28:41
6. Recordings - Workshop 5 - The Future of PPC + Extended Q&A

2:21:54

7. All slide decks

03:35

9. Recordings - Kickoff (Onboarding Call)

39:59

10. Recordings - Workshop 1 - Advanced Conversion Tracking & Data

2:50:58

11. Recordings - Workshop 2 - Advanced Modern-Day Search

2:53:38
12. ChatGPT prompts to write converting Responsive Search Ads in seconds

05:00
13. PPC Mastery - GAM - Ultimate RSA Template

01:00
13. Ultimate RSA template for maximum relevance, diversity, CTR, and CVR

01:00
14. PPC Mastery - GAM - Google Ads Ad Copy Ideas

01:00
14. RSA ad copy ideas

03:06
15. Experiment template

02:27
15. PPC Mastery - GAM - Experiment Template (Google Docs)

05:00
15. PPC Mastery - GAM - Experiment Template (Google Sheets)

01:00
16. Case study- scale and save time with Ad Customizers

21:52
16. PPC Mastery - Offer RSA Customizers - NL

01:00
17. Up your ad testing game with Adalysis

05:00

18. Recordings - Workshop 3 - The Google Ads E-commerce Success Formula

01:00
19. Feed Optimization Checklist optimize your product feed, boost Shopping performance

05:00
20. How to implement our Feed Scoring Model.

36:24
21. Performance-Based Bucketing- advanced campaign structure for pMax & Standard Shopping

01:00
22. Performance-Based Bucketing- how to use custom labels for extra buckets in Google Ads.

01:00
23. Performance-Based Bucketing- how to create additional segments in ProductHero.

01:00
24. How to create feed-based Search campaigns with Channable.

49:49
25. How to create feed-based Dynamic Search Ads (DSAs) campaigns with Channable.

01:00
26. How to create a (Dynamic) Page Feed for more control with Dynamic Search Ads.

01:00

27. Recordings - Workshop 4 - Advanced Experiments

2:33:34
28. Optimize your landing pages (examples + videos)

05:00
29. How to set up Experiments and Ad Variations

05:35
30. Value-Based Bidding Calculator

05:00

31. Recordings - Workshop 5 - The Future of PPC

2:29:35
32. Resources to learn about CRO

05:00

33. January-March Masterclass students Links to your content

05:00

34. Recordings workshop 1- Advanced Data & Conversion Tracking

01:00
35. 1. Enhanced Conversions implementation resources

05:00
35. Conversions implementation email template

01:00
35. Enhanced Conversions implementation email template

05:00
35. Enhanced Conversions implementation guide (GTM)

05:00
36. 2. Consent Mode implementation resources

05:00
36. Consent Mode implementation guide (GTM)

05:00
37. 3. New Customer Data implementation resources

05:00
37. New Customer Data implementation email template

01:00
37. New Customer Data implementation guide (GTM)

05:00
38. 4. POAS implementation resources

05:00
39. 5. Conversion Adjustment implementation resources

05:00
39. Conversion Value Adjustments

05:00
40. 6. Offline Conversion Tracking (GCLID) implementation resources

05:00
40. Offline Conversion Trackingu00a0implementation guide (GCLID)

05:00
41. 7. Offline Conversions - Enhanced Conversion for Leads implementation resources

05:00
41. Enhanced Conversions for Leads implementation guide (GTM)

05:00
42. 3

05:00
42. 4

05:00
42. 8. Custom Variables implementation resources

05:00
42. Custom Variable implementation guide (Offline Conversion Tracking)

05:00
42. Custom Variable implementation guide (gtag)

01:00
43.1

05:00
43.2

05:00
43.3

05:00
43.4

05:00
43.5

05:00
43. 9. Conversions with Cart Data (Beta)

05:00
44.1

05:00
44.2

05:00
44. 10. Measurement Maturity Frameworks

05:00

45. Recordings workshop 2- Advanced Performance Max Strategies

01:00
46. ChatGPT prompts to create pMax assets 100X faster

15:16
47. Implementation guide- how to set up Branded Standard Shopping campaigns

01:00
48. Implementation guide- how to set up and manage Upper Funnel Performance Max campaigns

01:00
49. Implementation guide how to add negative keyword lists to Performance Max campaigns

05:00
50. Implementation guide- Performance Based Bucketing

16:56
51.

05:00
51. Implementation guide how to create Feed-only asset groups

05:00
52.Scripts for Performance Max campaigns

05:00
53.

05:00
53. How to exclude placements from Performance Max campaigns

05:00
54. Overview of all Performance Max assets

05:00
55. Links to ProductHero (CSS + Labelizer)

05:00
56. Product feed columns template

04:49
57. YouTube kids channels exclusion list

05:00
58. Performance Max Ads Swipe File

05:00

59. Recordings workshop 3- RSA Testing + Advanced, Impactful Experiments

01:00
60. ChatGPT prompts to write converting Responsive Search Ads

01:00
61. RSA template

05:00
62. RSA ad copy templates

03:13
62. RSA ad copy templates

05:00
63. Experiment template

02:10
63. Experiment template

05:00
64. How to set up experiments and ad variations

01:00
65. Up your ad testing game with Adalysis

05:00
66.1

01:00
66.2

01:00
66.3

01:00
66. 4

05:00
66. Landing page examples

05:00
67. How to use Ad Customizers (case)

01:00
67. PPC Mastery - Offer RSA Customizers - NL

01:00

68. Recordings workshop 4- The Future of PPC + Extended Q&A

01:00

69. Google Ads Masterclass (2024) - The PPC Hub

59:21

1. Welcome! What to expect from this course

01:00
2. PPC Mastery - Performance Max Mastery v2 - slides

05:00
Upload by coursesbetter.com

05:00

3. Fix your fundamentals

18:43

4. Performance Max 101

20:50

5. Different ways to run pMax campaigns

11:01

6. Understand automation and Google's algorithm

08:24
7. Conversion tracking best practices

10:11
8. The importance of your remarketing parameters

05:00
9. Audience signal best practices

06:59
10. 🛠 How to set up audience signals & search themes

05:26

11. Campaign structure best practices

14:07
12. Should you exclude brand from Performance Max

13:30
13. How to analyze branded vs. non-branded pMax data

05:00
14. 🛠 How to exclude brand from Performance Max (Brand Exclusions)

02:40
15. Ecom- basic campaign structure (Base Layer + Building Blocks)

20:55
16. Ecom- advanced campaign structure (Performance-Based Bucketing)

23:00
17. Ecom- the importance of Branded Shopping campaigns

12:33
18. Lead Gen- differences between B2C and B2B

08:13
19. Lead Gen- basic campaign structure

06:32
20. Lead Gen- advanced campaign structure (Fire & Ice)

15:05
21.2 Performance Max Mastery - The PPC Hub

01:57
21. 🛠 How to launch a Performance Max campaign

05:00
21. 🛠 How to launch a Performance Max campaign [checklist]

10:44
22. 🛠 How to create feed

03:38

24. Overview of Performance Max assets

05:00
25.1 Why you need to invest in your own assets

00:15
25.2 Why you need to invest in your own assets

00:15
25.3 Why you need to invest in your own assets

00:13
25. Extra resources

05:00
25. Why you need to invest in your own assets

05:15
26. Create ads with the Rapid Ad Creation Loop

17:48
27. Video asset best practices

25:57
28. Image asset best practices

06:37
29. Ad copy asset best practices

03:58
30. Ecom- product feed best practices

08:58
31. Donu2019t forget about Extensions

01:09
32. [Bonus] ChatGPT prompt database

05:00
33. [Bonus] Performance Max asset inspiration swipe file

05:00

34. How to optimize despite limited insights

02:49
35. How to see Performance Max spend allocation between placements

05:38
36. Unlock product performance insights with a script

02:18
37. Unlock search term insights with a script

05:00
38. How to leverage the insights tab

04:04
39. 🛠 How to run Performance Max Experiments

03:34
40. Offer optimization

04:47
41. Final URL Expansion and page feeds

11:21
42. How to turn Final URL Expansion on and off

00:42
42. 🛠 How to turn Final URL Expansion on and off

00:42
43. ppc mastery - performance max mastery - page feed template

01:00
43. 🛠 How to set up Performance Max page feeds

07:59
44. Asset optimization

04:53
45. Ecom- product feed optimization

20:48
45. PPCMASTERY.COM - Product Feed Template

01:00
46. Audience signal optimization

05:43
47. Campaign structure optimization

05:55
48. Exclude keywords, placements & topics

05:20
48. Exclude keywords, placements & topics

05:00
49. Add keywords to Search

01:51
50. Bid & budget optimization

20:03
51. Value rules optimization

02:24
52. New Customer Acquisition Goals

05:37
53. Ecom get a 20% discount on Google Shopping clicks (EU)

05:00

23. A few quick notes before you continue

01:53

55. Overview of Performance Max updates

05:00
56. [Case study]- How we fixed a broken pMax campaign

07:39
57. [Case study]- How we successfully use Performance Max for Lead Gen

08:32

Upload by coursesbetter.com

05:00

2. Introduction to keyword research

00:33
3. The importance of keyword research

08:03
4. PPC Mastery Keyword Intent Cheatsheet

05:00
4. Things to keep in mind before you start

15:29
5. Overview of the keyword research process

05:04
5. PPC Mastery - Keyword Success Framework (6Cu2019s)

05:00
6. Step 1. Contextualize- Topic discovery and brainstorming

08:09
6. [Template] PPC Mastery - Search Mastery - Keyword Research Template [Example_ E-commerce]

01:00
6. [Template] PPC Mastery - Search Mastery - Keyword Research Template [Example_ Lead Gen & SaaS]

01:00
7. u2692ufe0f Use Googleu2019s Keyword Planner for additional input

12:15
8. [Prompt] PPC Mastery - Search Mastery - Leverage ChatGPT for extracting seed keywords from competitor's campaigns and website URLs

05:00
8. [Prompt] PPC Mastery - Search Mastery - Leverage ChatGPT for new seed keyword ideas

05:00
8. u2692ufe0f Come up with new keyword ideas through ChatGPT

12:04
9. u2692ufe0f Generate new ideas based on your search term report data

01:35
10. u2692ufe0f Steal keyword ideas from your competitors

14:25
11. Step 2. Create- Expand your keyword list with long-tail keywords by using tools

08:44
12. u2692ufe0f How to use Google Adsu2019 Keyword Planner

10:21
13. u2692ufe0f How to use Keywordtool.io

12:06
14. u2692ufe0f How to use Semrush

08:54
15. u2692ufe0f How to extract realistic keyword metrics from Google Adsu2019 Keyword Planner

15:02
16. Step 3. Categorize- Keyword clustering and mapping

26:14
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05:00

17. Introduction to keyword targeting

01:16
18. Keyword match types

11:43
18. PPC Mastery - Keyword Match Type Cheatsheet

05:00
19. How Google Ads keyword matching works

07:03
20. What has worked in the past doesnu2019t work anymore

13:37
21.Alligning match types to bidding strategies

05:00
21. Modern-day search

37:31
22. How to determine your (initial) keyword set

13:54
23.u2692ufe0f Keyword selection thought process example

16:29
24. Negative keyword best practices

18:24
24. PPC Mastery - Negative keyword match types

05:00
25. u2692ufe0f How to use negative keyword lists

06:27

26. Introduction to Dynamic Targeting

01:00
27. About Dynamic Targeting & Dynamic Search Ads (DSA)

12:25
28. How Dynamic Ad Targets work

15:00
29. PPC Mastery - Search Mastery - Page Feed template

01:00
29. u2692ufe0f How to create and upload Page Feeds using a CSV import file

09:21
30. u2692ufe0f How to create and upload Page Feeds using Feed Management Tools

11:29
31. Exclude irrelevant dynamic ad targets upfront

06:15
32. u2692ufe0f How to scrape your website using ScreamingFrog

04:16
33. Where to implement DSA in your campaign structure

06:01

34. Introduction to campaign structure

00:47
35. What has worked in the past doesnu2019t work anymore

25:06
36. Search campaign structure best practices

15:47
37. Search campaign structure examples

07:56
38. Ad group structure best practices

16:31
39. Ad group structure examples

17:16
40. Step 4. Construct- Constructing your Search campaigns

30:39
40. [Template] PPC Mastery - Search Mastery - Keyword Research Template [Example_ E-commerce]

01:00
40. [Template] PPC Mastery - Search Mastery - Responsive Search Ads Editor Template [Example_ Lead Gen & SaaS] (1)

01:00
40. [Template] PPC Mastery - Search Mastery - Responsive Search Ads Editor Template [Example_ Lead Gen & SaaS]

01:00
41. u2692ufe0f Creating your new Search campaigns in the Google Ads Editor

32:11
42. u2692ufe0f Configuring your campaign settings

21:23
43. [Checklist] PPC Mastery - Search Mastery - Search Campaign Launch Checklist (PM-friendly)

01:00
43. [Checklist] PPC Mastery - Search Mastery - Search Campaign Launch Checklist

05:00
43. u2692ufe0f Search Campaign Launch Checklist

02:31

44. Creatives- Writing headlines that drive action

44:55
45. Creatives- Expanding headlines with powerful descriptions

15:56
46. [Template] PPC Mastery - Creative Excellence Framework

05:00
46. [Template] PPC Mastery - Creative Excellence Framework [HeadshotPro example]

05:00
46. [Template] PPC Mastery - Prompt for creating effective headlines & descriptions

05:00
46. [Template] PPC Mastery - Prompt for creating effective headlines & descriptions [HeadshotPro example]

05:00
46. 🔢 Template- Use our LLM prompt template to write compelling headlines & descriptions

07:40
47. 🤖 GPT- Use our Creative Excellence Assistant to write compelling headlines & descriptions

10:12

1. What to expect from this course

03:11

Upload by coursesbetter.com

05:00

3. Introduction

00:31
4. What is Google Shopping

13:18
5. Google Shopping requirements

13:17
6. Google Shopping ranking factors

18:06
8. Resources

05:00
Upload by coursesbetter.com

05:00

9. Introduction

02:40
10. What is a product feed

10:36
11. The importance of an optimized product feed

08:17
12. Different ways to create your product feed

16:01
13. How to extract product data from your webshop (WooCommerce, Shopify, Magento 2)

01:00
14. Reasons you want to use a Feed Management Tool to configure your feed

11:51
15. Reasons not to use a Feed Management Tool to configure your feed

07:51
16. Shopping Feed Blueprint

05:16
17. 🛠ufe0f Channable- From product to PLA

17:07
18. 🛠ufe0f Channable- How to import your WooCommerce products

05:11
19. 🛠ufe0f Channable- How to import your Shopify products

07:04
20. 🛠ufe0f Channable- How to import your Magento 2 products

05:45
21. Channable- Rules fundamentals (+frequently used rules)

24:20
22. 🛠ufe0f Channable- How to create an export feed and use rules to optimize your attributes (Example)

01:00
23. 🛠ufe0f Bonus- How to set up your WooCommerce XML product feed without using Feed Management Tools

01:00
24. 🛠ufe0f Bonus- How to set up your Shopify XML product feed without using Feed Management Tools

01:00
25. 🛠ufe0f Bonus- How to set up your Magento 2 XML product feed without using Feed Management Tools

01:00
26. 🛠ufe0f Bonus- How to optimize your title and description line (+ other attributes) using AI

01:00
28. PPC Mastery - Shopping Mastery - Module 2_ Product feed configuration

05:00
28. 📓 Resources

05:00

29. Introduction

02:15
30. Category- Product identifiers

01:11
31. 🟢 Attribute- ID [id]

03:36
32. 🟡 Attribute- GTIN [gtin]

08:29
33. 🟡 Attribute- MPN [mpn]

04:50
34. 🟡 Attribute- Identifier exists [identifier_exists]

04:37
35. Category- Essential product data

01:04
36. 🟡 Attribute- Brand [brand]

03:02
37. 🟢 Attribute- Title [title]

11:12
38. 🟢 Attribute- Description [description]

12:54
39. 🟢 Attribute- Link [link]

03:36
40. u26aa Attribute- Mobile link [mobile_link]

02:13
41. Category- Images

01:07
42. 🟢 Attribute- Image link [image_link]

19:52
43. 🔵 Attribute- Additional image link [additional_image_link]

04:08
44. 🔵 Attribute- Lifestyle image link [lifestyle_image_link]

06:46
45. u26aa Attribute- 3D model link [virtual_model_link]

06:00
46. Category- Pricing & costs

01:30
47. 🟢 Attribute- Price [price]

13:37
48. 🟡 Attribute- Sale price [sale_price]

06:45
49. u26aa Attribute- Sale price effective date [sale_price_effective_date]

04:09
50. 🟡 Attribute- Unit pricing measure [unit_pricing_measure] & Unit pricing base measure [unit_pricing_base_measure]

01:00
51. 🟡 Attribute- Installment [installment]

06:32
52. 🟡 Attribute- Subscription cost [subscription_cost]

10:11
53. 🔵 Attribute- Cost of goods sold [cost_of_goods_sold]

03:50
54. Category- Availability

00:36
55. 🟢 Attribute- Availability [availability]

08:28
56. 🟡 Attribute- Availability date [availability_date]

03:19
57. u26aa Attribute- Expiration date [expiration_date]

02:01
58. Category- Categorization

00:39
59. u26aa Attribute- Google product category [google_product_category]

05:49
60. 🔵 Attribute- Product type [product_type]

09:53
61. u26aa Attribute- Custom label 0-4 [custom_label_0-4]

07:59
62. Category- Additional product data

00:40
63. 🔵 Attribute- Short title [short_title]

03:43
64. 🟡 Attribute- Item group ID [item_group_id]

06:42
65. 🟡 Attribute- Age group [age_group]

04:35
66. 🟡 Attribute- Gender [gender]

02:49
67. 🟡 Attribute- Color [color]

07:15
68. 🟡 Attribute- Material [material]

05:59
69. 🟡 Attribute- Pattern [pattern]

03:39
70. 🟡 Attribute- Size [size]

09:59
71. 🟡 Attribute- Size system [size_system]

04:24
72. 🟡 Attribute- Size type [size_type]

03:28
73. 🟡 Attribute- Condition [condition]

04:09
74. 🟡 Attribute- Adult [adult]

03:54
75. 🟡 Attribute- Multipack [multipack]

04:41
76. 🟡 Attribute- Bundle [is_bundle]

04:34
77. 🟡 Attribute- Certification [certification]

08:40
78. 🟡 Attribute- Energy efficiency class [energy_efficiency_class] & [min_energy_efficiency_class] & [max_energy_efficiency]

01:00
79. 🟡 Attribute- Product dimensions [product_length] & [product_width] & [product_height] & [product_weight]

01:00
80. 🔵 Attribute- Product detail [product_detail]

15:53
81. 🔵 Attribute- Product highlight [product_highlight]

12:03
82. Category- Destinations

00:39
83. u26aa Attribute- Excluded destination [excluded_destination]

05:41
84. u26aa Attribute- Included destination [included_destination]

02:08
85. u26aa Attribute- Excluded countries for Shopping ads [shopping_ads_excluded_country]

01:00
86. u26aa Attribute- Pause [pause]

04:19
87. Category- Shipping

01:40
88. 🟡 Attribute- Shipping [shipping]

21:59
89. u26aa Attribute- Shipping label [shipping_label]

02:47
90. 🟡 Attribute- Shipping weight [shipping_weight]

02:18
91. 🟡 Attribute- Shipping dimensions [shipping_length] & [shipping_width] & [shipping_height]

01:00
92. u26aa Attribute- Ships from country [ships_from_country]

02:29
93. u26aa Attribute- Transit time label [transit_time_label]

06:34
94. Category- Tax

00:34
95. 🟡 Attribute- Tax [tax]

10:27
96. u26aa Attribute- Tax category [tax_category]

02:37
97. PPC Mastery - Shopping Mastery - Module 2_ Product feed configuration

05:00
97. 📓 Resources

05:00

98. Introduction

01:20
99. What is Google Merchant Center

21:25
100. 🛠ufe0f How to sign up for Google Merchant Center

02:12
101. [Checklist] PPC Mastery - Shopping Mastery - Google Merchant Center Configuration Checklist (PM-friendly)

01:00
101. 📄 Checklist- Google Merchant Center setup

02:30
102. 🛠ufe0f How to configure your business information & claim your website URL

07:23
103. 🛠ufe0f How to add your business logos and colors for your Product Listing Ads

05:08
104. 🛠ufe0f How to link Google Merchant Center with Google Ads

03:50
105. 🛠ufe0f How to link Google Merchant Center with Google Analytics 4 (GA4)

02:28
106. 🛠ufe0f How to add your Shipping Services to your Google Merchant Center account

01:00
107. 🛠ufe0f How to add your Return Policy to your Google Merchant Center account

14:08
108. 🛠ufe0f Enable up Conversion Annotations in your Google Merchant Center account

04:36
109. 🛠ufe0f How to add and synchronize your products with a link to your file (XML-CSV-etc)

01:00
110. Google Merchant Center feed - Products source

01:00
110. PPC Mastery - Demo Product Feed - Google Sheets

01:00
110. 🛠ufe0f How to add and synchronize your products with a Google Sheet template

10:30
111. 🛠ufe0f How to add and synchronize your products with a direct integration

08:00
112. 🛠ufe0f How to manually add products one by one

03:34
113. 🛠ufe0f How to upload additional product data via Supplemental Feeds

13:08
114. How to use Feed Rules to modify and optimize your product data (without using a Feed Management Tool)

01:00
115. Feed Rules vs. Feed Management Tools

10:39
116. Showcase special offers with Google Merchant Center Promotions (and boost your visibility & sales)

01:00
117. Make your products stand out with Annotations and Badges (e.g. Price Drops and Sale Prices)

01:00
118. Improve your trustability with Store Ratings

19:11
119. Drive more qualified customers to your product pages with Product Ratings

16:38
120. 🛠ufe0f How to fix warnings & disapprovals by using Google Merchant Center's diagnostics

01:00
121. Bonus- Enable Automatic Improvements & Automated Feeds with structured data markup (Schema.org)

01:00
122. Bonus- Use a Comparison Shopping Services (CSS) partner and get a 20% discount on Shopping Ads CPCs (EU-only)

01:00
123. 🛠ufe0f Bonus- Prevent unintentional removals of products with the Product Protection setting

01:00
124. 🛠ufe0f Bonus- Send users to your checkout or cart page by adding a checkout link for your products (Free Listings only)

01:00
125. 🛠ufe0f Bonus- Boost your Shopping Experience Scorecard ratings to get more clicks on your products

01:00
126. 🛠ufe0f Bonus- Use the Price Competitiveness report to find out how competitors are pricing the same products you sell

01:00
127. 🛠ufe0f Bonus- Set up Automated Discounts to optimize your product prices automatically

01:00
128. 🛠ufe0f Bonus- Explore competitors with similar and highest visibility in your niche through the Competitive Visibility report

01:00
130. PPC Mastery - Shopping Mastery - Module 3 - Google Merchant Center

05:00
130. 📓 Resources

05:00

131. Introduction

01:14
132. Understanding the hierarchy

21:58
133. 🛠ufe0f How to create a Standard Shopping campaign

23:25
134. 🛠ufe0f How to create a Performance Max (Feed-only) campaign

01:00
135. How to determine your (initial) product targeting

01:00
136. Performance Max vs. Standard Shopping

34:03
137. Performance Max Feed-only vs. Full-asset

16:00
138. Campaign consolidation vs. advanced segmentations

01:00
139. Advanced campaign segmentation ideas

1:13:36
140. 🛠ufe0f How to create advanced campaign segmentations

01:00
141. Performance-based campaign segmentations

39:42
142. 🛠ufe0f How to create performance-based buckets using the Producthero Labelizer

01:00
143. 🛠ufe0f How to create performance-based buckets using the ProfitMetrics Shopping Booster

01:00
144. 🛠ufe0f How to create performance-based buckets using the Flowboost Labelizer script

01:00
145. Take back control with Query Sculpting and set bids at the query level

01:00
146. 🛠ufe0f How to set up (Performance-Based) Query Sculpting

01:00
147. The importance of excluding Brand & using Branded fall back campaigns

01:00
148. script-exclude-non-branded-terms-in-branded-shopping-campaign-v2

01:00
148. script-exclude-non-branded-terms-in-branded-shopping-campaign

01:00
148. 🛠ufe0f How to exclude your Brand and create Branded fall back campaigns [Performance Max]

01:00
149. 🛠ufe0f How to exclude your Brand and create Branded fall back campaigns [Standard Shopping]

01:00
150. Bonus- Understanding the core benefits of including your webshop sales & product data

01:00
151. Bonus- Create custom Scoring Models for client-specific campaign segmentations

01:00
152. 🛠ufe0f Bonus- How to create a custom Scoring Models using Feed Management Tools

01:00
154. PPC Mastery - Shopping Mastery - Module 4 - Campaign structures and tactics

05:00
154. 📓 Resources

05:00

1. What to expect from this course

02:23
2. u2753 Where to ask questions and get answers

05:00

Upload by coursesbetter.com

05:00
Welcome to the Google Ads Success Path (7 steps to get started)

05:00
[Preview] This week in the Google Ads Success Path (Bids & Budgets Fundamentals)

05:00
[Preview] This week in the Google Ads Success Path (Buffer Week Q&A)

05:00
[Preview] This week in the Google Ads Success Path (Conversion Tracking Fundamentals)

05:00
[Preview] This week in the Google Ads Success Path (Conversion Tracking Fundamentals Q&A)

05:00
[Preview] This week in the Google Ads Success Path (Search Fundamentals)

05:00
[Preview] This week in the Google Ads Success Path (Search Q&A)

05:00
[Preview] This week in the Google Ads Success Path (pMax & Shopping)

05:00
[Preview] This week in the Google Ads Success Path (pMax Q&A)

05:00
[Recap & Recordings] Buffer Week Q&A

1:04:22
[Recap & Recordings] Conversion Tracking Fundamentals (new module unlocked!)

01:00
[Recap & Recordings] Conversion Tracking Q&A

1:01:29
[Recap & Recordings] Goalsetting Fundamentals (new module unlocked!)

01:00
[Recap & Recordings] Kickoff call & next steps

1:24:24
[Recap & Recordings] Landing Page Fundamentals (new module unlocked!)

01:00
[Recap & Recordings] Landing Page Q&A

2:09:23
[Recap & Recordings] Search Fundamentals (new module unlocked!)

01:00
[Recap & Recordings] Search Q&A

1:01:09
[Recap & Recordings] Success Path Graduation Ceremony

1:02:33

41. Activate the Flywheel- Gather & Share Proof

08:02
42. Boost your growth & leads- give away a valuable Lead Magnet

01:00
43. How to scale your content- More u2014 Better u2014 New

04:06
44. Commenting- grow without posting (use the Dream 100)

06:06
45. Content hack to instantly show expertise- u201cHow Iu201d vs. u201cHow tou201d

01:00
46. Scale with referrals

02:24

1. Why The Inbound Lead System is the best way to grow your freelance business-PPC agency

15:25
2. Share your wins!

01:00
3. Resources

01:53

4. The 9 Success Principles to win the Game

25:45
5. Selling is service (reframe it as 'helping')

02:58

6. The 3 Core Client Types

07:11
7. Define your niche- become the #1 solution to a real problem

12:03
8. Create your DCP Database

09:05
9. Attracting Dream Clients vs. other Google Ads Specialists

08:10
10. Non-English natives- in what language should you post

02:50

11. Set up your profile as a landing page to capture leads

08:06
12. Profile pic best practices

00:46
13. Headline best practices

04:00
14. About section best practices

02:31
15. Banner image best practices

04:07
16. Featured section best practices

02:41
17. Link best practices

01:20
18. Use Experience to showcase your work

02:28
19. Add testimonials to your Recommendations

02:55

20. Create your Infinite Ideas Machine- how to never run out of ideas again

01:00
21. The Infinite Ideas Machine 1- create your Content Matrix

17:44
22. The Infinite Ideas Machine 2- create your Inspiration File (Crate Digging)

01:00
23. The Infinite Ideas Machine 3- collect Templates & Frameworks

04:59
24. The Infinite Ideas Machine 4- Braindump

04:11
25. The Infinite Ideas Machine 5- repurpose your best content

02:10

26. The strategy behind posting content

07:04
27. Content types (and when to choose which)

12:01
28. The Perfect Content Structure 1- Hook u2014 Value u2014 CTA

01:00
29. The Perfect Content Structure 2- writing Hooks to get attention

01:00
30. The Perfect Content Structure 3- providing Value to help the reader

01:00
31. The Perfect Content Structure 4- Closing with a CTA (CTC) to engage the reader

01:00
32. Simplicity & Formatting- how to stand out in the feed

01:00
33. Edit your content (to make it perform better)

09:04
34. How often and at what time should you post (and how to schedule)

01:00
35. The 11 biggest mistakes to avoid when creating content

01:00
36. Gather your pre-work and start creating

08:10
37. How to analyze, optimize & repurpose your content

14:07

38. How to turn DM chats into Discovery Calls

09:18

39. Help, donu2019t sell (and how to close clients on Discovery Calls)

23:38

40. Repeat the processu2026 Forever

01:00

Hot Seat - Bob & Rachel Williams - Recording

56:52
[Recording] Q&A - 02-08-2023 - The PPC Hub

42:02
[Recording] Q&A - 05-07-2023 - The PPC Hub

30:21
[Recording] Q&A - 19-07-2023 - The PPC Hub

49:50
[Recording] Q&A - 20-02-2024 - The PPC Hub

53:14
[Recording] Q&A - 20-09-2023 - The PPC Hub

1:07:11
[Recording] Q&A - 23-08-2023 - The PPC Hub

45:04
[Recording] Q&A - 28-06-2023 - The PPC Hub

31:27
[Recording] Q&A about Black Friday analysis - 28-11-2023 - The PPC Hub

1:00:51
[Recording] Q&A about freelancing - 01-11-2023 - The PPC Hub

53:30
u26a1ufe0f The Floor Is Yours (w- Ruben Runneboom & Niklas Buschner) - The PPC Hub

55:30
u26a1ufe0f The Floor Is Yours (w- Violeta Balbae & Rod Russell) - The PPC Hub

24:54
u26a1ufe0f The Floor Is Yours III (w- Bernt Muurling & Wolkan Yagar) - The PPC Hub

1:08:46
u26a1ufe0f The Floor Is Yours IV w- Niklas Buschner [Lead Gen Scaling Case Study] - The PPC Hub

1:25:21
u26a1ufe0f The Floor Is Yours IX- 'How to be 2-3X more profitable with Google Ads by taking back control' u2014 with Wolkan Yagar - The PPC Hub

52:55
u26a1ufe0f The Floor Is Yours VI- Ramial Aqeel's journey from agency employee to freelance entrepreneur - The PPC Hub

1:00:04
u26a1ufe0f The Floor Is Yours VIII- Bye YouTube VAC, Hello Demand Gen (With Thomas Eccel & Peter Brouwer) - The PPC Hub

52:11
u26a1ufe0f The Floor Is Yours V w- Quint & Lukas [Recruitment automation & performance marketing] - The PPC Hub

54:23
u2b50ufe0f Interview- Kirk Williams (lessons from growing & managing his micro-agency) - The PPC Hub

1:01:24
🎁 Advanced Google Ads Tracking Solutions - SST & More (guest workshop with Niels Olivier from TAGGRS) - The PPC Hub

1:09:52
🎁 Automate & optimize Google Ads campaigns (8 out of 21 must-have scripts) - Guest workshop with Nils Rooijmans - The PPC Hub

56:05
🎁 Guest workshop- Channable's success formula for a dynamic ecom setup on Google - The PPC Hub

53:23
🎁 Guest workshop- Improve ROI With Pagespeed (With Erwin Hofman) - The PPC Hub

1:10:37
🎁 Guest workshop- Invalid Traffic- The Black Hole of Advertising (w- Leonardo Pizarro from Lunio) - The PPC Hub

51:08
🎁 Guest workshop- Mastering Profit & POAS Bidding (w- Frederik Boysen from ProfitMetrics.io) - The PPC Hub

1:04:39
🎁 Guest workshop- Segmenting pMax for success- the ProductHero Labelizer approach and beyond - The PPC Hub

1:32:48
🎁 Guest workshop- how to start with CRO (with Ruben de Boer) - The PPC Hub

1:33:08
🎁 Guest workshop with Mike Rhodes- 'Demystifying Performance Max- Enhance Your Campaigns with Pmax Insights & The Whisperer Scripts' - The PPC Hub

01:00
🎁 How to fix unprofitable Shopping Ads caused by Google's algorithm (guest workshop with Frederik Boysen) - The PPC Hub

57:38
💜 The PPC Hub Townhall September 2024 (plans for The PPC Hub 2.0) - The PPC Hub

1:00:07
🔥 How to get freelance clients via LinkedIn - Jure Fuzul - The PPC Hub

1:10:46
🔥 Optimization routines, SOPs, frameworks, internal processes - Wolkan Yagar - The PPC Hub

1:12:03
🔥 Overcoming the challenge of scaling DTC brands - Lowie Verschelden - The PPC Hub

34:30
🔥 Roast My Landing Page (Feedback from Bob) - The PPC Hub

1:01:06
🔥 Shopping for high SKU counts and low budgets - Adam Lasky - The PPC Hub

54:51
🙋u200du2640ufe0f Q&A- Freelance Edition (Pricing, Onboarding, Client Acquisition & More) - The PPC Hub

55:03
🛍ufe0f The PPC Hub Black Friday Week u2014 Early prep to break records on BFCM - The PPC Hub

1:28:43
🛍ufe0f The PPC Hub Black Friday Week u2014 Early prep to break records on BFCM - The PPC Hub_2

1:17:17
🤖 AI Month Kickoff- The 100x Advantage- the surprising 3-step strategy to 100x your value and stay relevant in the Age of AI - The PPC Hub

57:51
🤖 The PPC Hub AI Month workshops (all recordings) - The PPC Hub 1

1:02:49
🤖 The PPC Hub AI Month workshops (all recordings) - The PPC Hub 2

1:00:08
🤖 The PPC Hub AI Month workshops (all recordings) - The PPC Hub 3

1:05:56
🤖 The PPC Hub AI Month workshops (all recordings) - The PPC Hub 4

53:08
🤖 The PPC Hub AI Week (4 workshops on how to leverage AI with Google Ads) - The PPC Hub

1:30:12
🧠 How to position yourself as a Google Ads Specialist in 2025 (to thrive and stay ahead) - The PPC Hub

58:59
🧠 How to prevent clients from leaving when results are below expectations (with Wolkan Yagar) - The PPC Hub

59:11
🧠 Workshop- Automate your campaigns with Feed Management Tools & Scripts. - The PPC Hub

59:06
🧠 Workshop- Enhance Your Data Set With Server-Side Tagging - The PPC Hub

1:28:14
🧠 Workshop- Google Ads optimization routines. - The PPC Hub

1:01:03
🧠 Workshop- Google Shopping Ranking Factors - The PPC Hub

1:00:55
🧠 Workshop- How to Future-Proof Yourself as a Google Ads Specialist and stay relevant in the age of AI - The PPC Hub

1:00:49
🧠 Workshop- How to combine OCT methods & automate OCT sheets to increase match rates. - The PPC Hub

55:34
🧠 Workshop- Increase CVR without increasing spend- Craft Irresistible Offers - The PPC Hub

49:21
🧠 Workshop- Integrating First-Party Data In Your Product Feed - The PPC Hub

1:04:34
🧠 Workshop- Make 2024 The Best Year Of Your Life - The PPC Hub

58:15
🧠 Workshop- build your dream life with Life Audits - The PPC Hub

1:11:20
🧠 Workshop- maximize performance in the Q4 peak season - The PPC Hub

1:42:40
🫂 Roundtable- How To Communicate And Report Effectively - The PPC Hub

58:46
🫂 Roundtable- How To Find & Retain Clients - The PPC Hub

1:07:11
🫂 Roundtable- Maximizing Performance With Small Budgets (Thuha Wright, Jelmer van Hoek, Adriaan Dekker, Geert Groot) - The PPC Hub

1:01:06
🫂 Roundtable- Project Management for PPC (Systems, Tools, Workflows & More) - The PPC Hub

1:03:08
🫂 Roundtable- how to get great results with limited budgets (w- Geert Groot) - The PPC Hub

1:01:21
🫂 Roundtable- how to grow and generate leads on LinkedIn (with Adriaan & Thomas) - The PPC Hub

53:49

[Ad Copy] Creative Excellence Assistant GPT

10:12
[Ad Copy] Creative Excellence Assistant GPT

05:00
[Landing Page] CTA Optimizer GPT

02:08
[Landing Page] CTA Optimizer GPT

05:00
[Landing Page] Credibility Booster GPT

04:59
[Landing Page] Credibility Booster GPT

05:00
[Landing Page] FOMO Creator GPT

02:14
[Landing Page] FOMO Creator GPT

05:00
[Landing Page] Headline Genius GPT

09:31
[Landing Page] Headline Genius GPT

05:00
[Landing Page] Landing Page Architect GPT

07:59
[Landing Page] Landing Page Architect GPT

05:00
[Landing Page] Landing Page Auditor GPT

05:00
[Landing Page] Objection Crusher GPT

03:49
[Landing Page] Objection Crusher GPT

05:00
[Landing Page] Social Proof Booster GPT

03:28
[Landing Page] Social Proof Booster GPT

05:00
[Landing Page] Value Amplifier GPT

06:21
[Landing Page] Value Amplifier GPT

05:00
[Strategic] Irresistible Offer Architect GPT

05:00

Adalysis (Automation & Testing)

05:00
AgencyAccess (Access & Onboarding)

05:00
Balsamiq (Website Wireframing)

05:00
Channable (Feed Management)

05:00
Cookiebot (Compliant Cookie Tracking)

05:00
ProductHero (CSS + Labelizer)

05:00
ProfitMetrics.io (Track Profit-POAS)

05:00
TAGGRS (Server-Side Tagging)

05:00
Third Party Attribution Tools

05:00
TrueClicks (Auditing + Monitoring)

05:00
Unbounce (Landing Page Testing)

05:00

[Calculator] Google Ads Budget Calculator

05:00
[Calculator] Google Ads Targets Calculator u2013 Ecommerce

05:00
[Calculator] Google Ads Targets Calculator u2013 Lead Generation

05:00
[Calculator] Google Ads Targets Calculator u2013 SaaS

05:00

Campaign Naming Convention Guide

03:55
Campaign Naming Convention Guide

05:00
Custom Column Library

05:00
Google Ads Audit Template

05:00
Google Ads Control Center Dashboard (Looker Studio)

33:41
Google Ads Control Center Dashboard (Looker Studio)

05:00
Google Ads Feed Audit Template

05:55
Google Ads Feed Audit Template

05:00
Google Ads Optimization Blueprint

08:01
Google Ads Optimization Blueprint

05:00
Google Ads Targets Calculator

05:00
LLM prompt template to write compelling RSAs

07:40
LLM prompt template to write compelling RSAs

05:00
PPC Mastery - Control Center Dashboard - Quality Score Subfactor & Trend Checker v2

01:00
Performance Max Campaign Launch Checklist

04:59
Product Feed Blueprint

11:25
Product Feed Blueprint

05:00
Search Campaign Launch Checklist

04:47
Search Campaign Launch Checklist

05:00
Server-Side Tagging Implementation Checklist.

05:00
Server-Side Tagging Implementation Checklist

03:02

1. What to expect from this course

07:53
2. Resources & slides

05:00

1. Tracking is a mess and what to do about it

08:20
2. PPC Mastery Measurement Maturity Model- from Rookie to Master

03:57
3. Macro vs micro conversions

09:48
4. Attribution best practices

03:15
5. Attribution reports

17:26
6. The importance of third-party attribution tools-1

12:51
6. The importance of third-party attribution tools

12:46
7. Approach for switching to new conversion goals

04:25
8. Why you should never rely on Google Analytics imported data

04:30

1. Different GACT implementation techniques (and its pros and cons)

01:00
2. 🛠 How to track form submissions with GTM (web)

09:20
3. 🛠 How to track clicks on important elements with GTM (web)

01:00
4. 🛠 How to track specific events with GTM (web)

07:25
5. 🛠 How to implement GACT with GTM (web) for Ecommerce accounts

01:00
6. 🛠 How to implement GACT for WooCommerce

09:26
7. 🛠 How to implement GACT for Magento

07:35
8. Track incoming phone calls with call tracking software

06:47
9. 🛠 How to configure your account-default and campaign specific goals

01:00
10. 🛠 Conversion action settings best practices

13:35

1. Measure more with Enhanced Conversions

05:08
2. 🛠 How to implement Enhanced Conversions with GTM (web)

12:55
3. 🛠 How to implement Enhanced Conversions with gtag

09:09
4. The importance of Server-side Tagging

05:43
5. 🛠 How to implement Server-side Tagging

11:12
6. Fill in the gaps with Consent Mode & Conversion Modelling

09:13
7. 🛠 How to implement Consent Mode with GTM (web)

15:45
8. Ecom- measure up to 15% more with ProfitMetrics Conversion Booster

01:00

1. Lead Gen- the benefits of and use cases for Offline Conversion Tracking

01:00
2. SaaS- the benefits of and use cases for Offline Conversion Tracking

01:00
3. Important remarks in regards to Offline Conversion Tracking

03:48
4. Types of Offline Conversion Tracking imports

06:42
5. 🛠 How to implement Offline Conversion Tracking using GCLID

29:59
6. 🛠 How to implement Enhanced Conversions for Leads

29:41
7. 🛠 Hashing first-party data for scheduled uploads

04:46
8. Ecom- Improve your efficiency with profit tracking

12:08
9. 🛠 How to implement profit tracking with Profitmetrics.io

13:08

1. New vs. Returning Customer Data

07:03
2. 🛠 How to setup New vs. Returning Customer Data with GTM (web)

11:52
3. 🛠 How to setup New vs. Returning Customer Data with gtag

03:34
4. Enrich your insights with Conversions with Cart Data

06:13
5. 🛠 How to implement Conversions with Cart Data with GTM (web)

10:25
6. 🛠 How to implement Conversions with Cart Data with gtag

05:32
7. Enrich your data with Custom Variables

06:44
8. 🛠 How to setup Custom Variables with gtag

07:44
9. 🛠 How to setup Custom Variables with OCT

07:48
10. How to avoid duplicate conversions

06:31
11. 🛠 How to send over your transaction ID with GTM (web)

13:56
12. 🛠 How to send over your transaction ID with gtag

05:21

1. Fix bad data with Conversion Adjustments

07:57
2. 🛠 How to implement Conversion Adjustments

10:51
3. Data messed up. Use Data Exclusions

01:54
4. 🛠 How to apply Data Exclusions

04:27

Example of an E-commerce Server-Side Tagging implementation

09:06
The importance of Server-Side Tagging

11:12
Where to host your GTM server container

05:41
🛠 How Google's Consent Mode works with your GTM Server Container Tags

01:00
🛠 How to add the server container URL to your sGTM container

01:49
🛠 How to check incoming requests from your GTM Web Container (debugging)

01:00
🛠 How to configure Enhanced Conversions in your GTM Server Container

01:00
🛠 How to configure your GA4 and GTM Web Container clients

07:05
🛠 How to configure your Google Ads Dynamic Remarketing tag in your GTM Server Container

01:00
🛠 How to create Google Ads conversion tags in your GTM Server Container

01:00
🛠 How to create an Enhanced GTM script and bypass ad blockers

10:30
🛠 How to send data from your GTM Server Container to GA4

14:32
🛠 How to send data from your GTM Web Container to your GTM Server Container

01:00
🛠 How to setup your Taggrs.io container

10:30
🛠 Measure the uplift of Server-Side Tagging (v.s. Client-Side Tagging)

01:00

Recordings- Advanced Conversion Tracking Mastery Workshop 08-02-2024

01:00

Recordings Bonus Q&A session

59:26

Link

01:00
PPC_Mastery_Measurement_Maturity_Framework_-_Ecommerce (2)

05:00
PPC_Mastery_Measurement_Maturity_Framework_-_Lead_Gen_SaaS (1)

05:00
Recordings workshop 1- Advanced Data & Conversion Tracking

01:00
[Email template] Custom Variable implementation through GTM

01:00
[Email template] Custom Variable implementation through your Google tag

01:00
[Email template] Developer instructions for extending the Data Layer with Cart Data variables (GTM)

05:00
[Email template] Developer instructions for extending the gtag event snippet code with Cart Data variables (gtag)

05:00
[Explainer] Cart Data metrics

05:00
[Guide] Conversions with Cart Data (GTM)

05:00
[Guide] Conversions with Cart Data (gtag)

05:00
[Guide] Custom Variable implementation through GTM

05:00
[Guide] Custom Variable implementation through Google tag (gtag)

05:00
[Guide] Custom Variable implementation through Offline Conversions

05:00
_Email_template_Enhanced_Conversions_implementation_through_GTM

01:00
_Email_template_Enhanced_Conversions_implementation_through_Google_tag_gtag_

05:00
_Guide_Consent_Mode_implemenation_through_GTM (1)

05:00
_Guide_Conversion_Adjustments

05:00
_Guide_Enhanced_Conversions_implemenation_through_GTM (1)

05:00
_Guide_Offline_Conversion_Tracking_-_Enhanced_Conversions_for_Leads_EC4L_ (1)

05:00
_Guide_Offline_Conversion_Tracking_-_GCLID (1)

05:00

ChatGPT prompts to create pMax assets 100X faster

15:16
How_to_exclude_placements_on_Performance_Max_campaigns_1_ (1)

05:00
Implementation guide- Performance Based Bucketing

16:56
Implementation guide- how to add negative keyword lists to Performance Max campaigns

05:00
Implementation guide- how to set up Branded Standard Shopping campaigns

01:00
Implementation guide- how to set up and manage Upper Funnel Performance Max campaigns

01:00
Link

01:00
Performance_Max_-_how_to_create_feed-only_asset_groups_1_ (1)

05:00
Recordings workshop 2- Advanced Performance Max Strategies

3:00:33
Scripts for Performance Max campaigns

05:00

ChatGPT prompts to write converting Responsive Search Ads

01:00
Experiment template

02:10
How to set up experiments and ad variations

08:15
How to use Ad Customizers (case)

21:52
Link

01:00
PPC Mastery - Google Ads Masterclass - Workshop 3 - Experiments.pptx

05:00
PPC_Mastery_-_GAM_-_landing_page_example_-_rijschool_1

01:00
PPC_Mastery_-_GAM_-_landing_page_example_-_rijschool_2

01:00
PPC_Mastery_-_GAM_-_landing_page_example_-_rijschool_3

01:00
RSA ad copy templates

03:13
Recordings workshop 3- RSA Testing + Advanced, Impactful Experiments

01:00
ppc-mastery-landing-page-structure-services-v2 (1)

05:00

PPC Mastery - Google Ads Masterclass - Workshop 4 - The Future of PPC

05:00
Recordings workshop 4- The Future of PPC + Extended Q&A

2:32:29

Recordings - Kickoff (Onboarding Call)

39:59

All slide decks

05:00

Recordings - Workshop 1 - Advanced Conversion Tracking & Data

2:50:58

Case study- scale and save time with Ad Customizers

21:52
ChatGPT prompts to write converting Responsive Search Ads in seconds

05:00
Experiment template

02:27
Link

01:00
RSA ad copy ideas

03:06
Recordings - Workshop 1 - Advanced Conversion Tracking & Data

2:53:38
Ultimate RSA template for maximum relevance, diversity, CTR, and CVR

06:00

Feed Optimization Checklist

05:00
How to create a (Dynamic) Page Feed for more control with Dynamic Search Ads.

01:00
How to create feed-based Dynamic Search Ads (DSAs) campaigns with Channable.

13:55
How to create feed-based Search campaigns with Channable.

49:49
How to implement our Feed Scoring Model.

36:24
Link

01:00
Performance-Based Bucketing- advanced campaign structure for pMax & Standard Shopping

01:00
Performance-Based Bucketing- how to create additional segments in ProductHero.

01:00
Performance-Based Bucketing- how to use custom labels for extra buckets in Google Ads.

01:00
Recordings - Workshop 3 - The Google Ads E-commerce Success Formula

2:47:55

How to set up Experiments and Ad Variations

05:35
Link

01:00
Optimize your landing pages

05:00
Recordings - Workshop 4 - Advanced Experiments

2:33:34

Link

01:00
Recordings - Workshop 5 - The Future of PPC

2:29:35

Recordings - Kickoff (Onboarding Call)

35:28
Recordings - Workshop 1 - Advanced Conversion Tracking & Data

2:58:13
Recordings - Workshop 2 - Advanced Modern-Day Search

2:50:25
Recordings - Workshop 3 - The Google Ads E-commerce Success Formula

2:44:06
Recordings - Workshop 4 - Advanced Experiments

2:28:41
Recordings - Workshop 5 - The Future of PPC + Extended Q&A

2:21:54

Welcome! What to expect from this course

01:00

Fix your fundamentals

18:43

Performance Max 101

20:50

Different ways to run pMax campaigns

11:01

1. Understand automation and Google's algorithm

08:24
2. Conversion tracking best practices

10:11
3. The importance of your remarketing parameters

05:00
4. Audience signal best practices

06:59
5. 🛠 How to set up audience signals

04:47

1. Campaign structure best practices

14:07
2. Should you exclude brand from Performance Max.

13:30
3. How to analyze branded vs non-branded pMax data

05:00
4. 🛠 How to exclude brand from Performance Max (Brand Exclusions)ts. 🛠 How to exclude brand from Performance Max (Brand Exclusions)

01:00
5. Ecom- basic campaign structure (Base Layer + Building Blocks)

20:55
6. Ecom- advanced campaign structure (Performance-Based Bucketing)

23:00
7. Ecom- the importance of Branded Shopping campaigns

12:33
8. Lead Gen- differences between B2C and B2B

08:13
9. Lead Gen- basic campaign structure

06:32
10. Lead Gen- advanced campaign structure (Fire & Ice)

15:05
11.2 Part 2- how to configure your listing groups (ecom)

01:57
11. Link

01:00
11. 🛠 How to launch a Performance Max campaign [checklist]

10:44
12. PPC Mastery - Performance Max Mastery - How to create feed-only asset groups

05:00

1. Overview of Performance Max assets Link

01:00
2. Why you need to invest in your own assets

05:15
3. Create ads with the Rapid Ad Creation Loop

17:48
4. Video asset best practices

25:57
5. Image asset best practices

06:37
6. Ad copy asset best practices

03:58
7. Ecom- product feed best practices

08:58
8. Donu2019t forget about Extensions

01:09
9. [Bonus] ChatGPT prompt database

01:00
10. [Bonus] Performance Max asset inspiration swipe file

01:00
Link

01:00

1. How to optimize despite limited insights

02:49
2. How to see Performance Max spend allocation between placements

05:38
3. Unlock product performance insights with a script

02:18
4. Unlock search term insights with a script

01:00
5. How to leverage the insights tab

04:04
6. 🛠 How to run Performance Max Experiments

03:34
7. Offer optimization

04:47
8. Final URL Expansion and page feeds

11:21
9. 🛠 How to set up Performance Max page feeds

08:00
10. Asset optimization

04:53
11. Ecom- product feed optimization

20:48
12. Audience signal optimization

05:43
13. Campaign structure optimization

05:55
14. Exclude keywords, placements & topics

05:20
15. Add keywords to Search

01:51
16. Bid & budget optimization

20:03
17. Value rules optimization

02:24
18. New Customer Acquisition Goals

05:37

[Case study]- How we fixed a broken pMax campaign

07:39
[Case study]- How we successfully use Performance Max for Lead Gen

08:32
[Case study]- Performance Max for Upper Funnel prospecting

09:36

What to expect from this course

03:11

1. Introduction to keyword research

00:33
2. The importance of keyword research

08:04
3. Things to keep in mind before you start

15:29
4. Overview of the keyword research process

05:04
5. Step 1. Contextualize- Topic discovery and brainstorming

08:09
6. u2692ufe0f Use Googleu2019s Keyword Planner for additional input

12:15
7. u2692ufe0f Come up with new keyword ideas through ChatGPT

12:04
8. u2692ufe0f Generate new ideas based on your search term report data

01:35
9. u2692ufe0f Steal keyword ideas from your competitors

14:25
10. Step 2. Create- Expand your keyword list with long-tail keywords by using tools

08:44
11. u2692ufe0f How to use Google Adsu2019 Keyword Planner

10:21
12. u2692ufe0f How to use Keywordtool.io

12:06
13. u2692ufe0f How to use Semrush

08:54
14. u2692ufe0f How to extract realistic keyword metrics from Google Adsu2019 Keyword Planner

15:02
15. Step 3. Categorize- Keyword clustering and mapping

26:14

1. Introduction to keyword targeting

01:16
2. Keyword match types

11:43
3. How Google Ads keyword matching works

07:03
4. What has worked in the past doesnu2019t work anymore

13:38
5. Modern-day search

37:31
6. How to determine your (initial) keyword set

13:54
7. u2692ufe0f Keyword selection thought process example

16:29
8. Negative keyword best practices

18:24
9. u2692ufe0f How to use negative keyword lists

06:27

1. Introduction to Dynamic Targeting

01:00
2. About Dynamic Targeting & Dynamic Search Ads (DSA)

12:25
3. How Dynamic Ad Targets work

15:00
4. u2692ufe0f How to create and upload Page Feeds using a CSV import file

09:21
5. u2692ufe0f How to create and upload Page Feeds using Feed Management Tools

11:29
6. Exclude irrelevant dynamic ad targets upfront

06:15
7. u2692ufe0f How to scrape your website using ScreamingFrog

04:16
8. Where to implement DSA in your campaign structure

06:01

1. Introduction to campaign structure

00:47
2. What has worked in the past doesnu2019t work anymore

25:06
3. Search campaign structure best practices

15:47
4. Search campaign structure examples

07:56
5. Ad group structure best practices

16:31
6. Ad group structure examples

17:16
7. Step 4. Construct- Constructing your Search campaigns

30:39
8. u2692ufe0f Creating your new Search campaigns in the Google Ads Editor

32:11
9. u2692ufe0f Configuring your campaign settings

21:23
10. u2692ufe0f Search Campaign Launch Checklist

02:31

What to expect from this course

02:23

1. Introduction

00:31
2. What is Google Shopping

13:18
3. Google Shopping requirements

13:17
4. Google Shopping ranking factors

18:06

1. Introduction 2.1

02:40
2. What is a product feed.

10:36
3. The importance of an optimized product feed

08:17
4. Different ways to create your product feed

16:01
5. How to extract product data from your webshop (WooCommerce, Shopify, Magento 2)

01:00
6. Reasons you want to use a Feed Management Tool to configure your feed

11:50
7. Reasons not to use a Feed Management Tool to configure your feed

07:51
8. Shopping Feed Blueprint

05:16
9. 🛠ufe0f Channable- From product to PLA

17:07
10. 🛠ufe0f Channable- How to import your WooCommerce products

05:11
11. 🛠ufe0f Channable- How to import your Shopify products

07:04
12. 🛠ufe0f Channable- How to import your Magento 2 products

05:45
13. Channable- Rules fundamentals (+frequently used rules)

24:20
14. 🛠ufe0f Channable- How to create an export feed and use rules to optimize your attributes (Example)

01:00
15. 🛠ufe0f Bonus- How to set up your WooCommerce XML product feed without using Feed Management Tools

01:00
16. 🛠ufe0f Bonus- How to set up your Shopify XML product feed without using Feed Management Tools

01:00
17. 🛠ufe0f Bonus- How to set up your Magento 2 XML product feed without using Feed Management Tools

01:00

1. Introduction 2.2

02:40
2. Category- Product identifiers

01:11
3. 🟢 Attribute- ID [id]

03:36
4. 🟡 Attribute- GTIN [gtin]

08:29
5. 🟡 Attribute- MPN [mpn]

04:50
6. 🟡 Attribute- Identifier exists [identifier_exists]

04:37
7. Category- Essential product data

01:04
8. 🟡 Attribute- Brand [brand]

03:02
9. 🟢 Attribute- Title [title]

11:12
10. 🟢 Attribute- Description [description]

12:54
11. 🟢 Attribute- Link [link]

03:36
12. u26aa Attribute- Mobile link [mobile_link]

02:13
13. Category- Images

01:07
14. 🟢 Attribute- Image link [image_link]

19:52
15. 🔵 Attribute- Additional image link [additional_image_link]

04:08
16. 🔵 Attribute- Lifestyle image link [lifestyle_image_link]

06:46
17. u26aa Attribute- 3D model link [virtual_model_link]

06:00
18. Category- Pricing & costs

01:30
19. 🟢 Attribute- Price [price]

13:37
20. 🟡 Attribute- Sale price [sale_price]

06:45
21. u26aa Attribute- Sale price effective date [sale_price_effective_date]

04:09
22. 🟡 Attribute- Unit pricing measure [unit_pricing_measure] & Unit pricing base measure [unit_pricing_base_measure]

01:00
23. 🟡 Attribute- Installment [installment]

06:32
24. 🟡 Attribute- Subscription cost [subscription_cost]

10:11
25. 🔵 Attribute- Cost of goods sold [cost_of_goods_sold]

03:50
26. Category- Availability

00:36
27. 🟢 Attribute- Availability [availability]

08:28
28. 🟡 Attribute- Availability date [availability_date]

03:19
29. u26aa Attribute- Expiration date [expiration_date]

02:01
30. Category- Categorization

00:39
31. u26aa Attribute- Google product category [google_product_category]

05:49
32. 🔵 Attribute- Product type [product_type]

09:53
33. u26aa Attribute- Custom label 0-4 [custom_label_0-4]

07:58
34. Category- Additional product data

00:40
35. 🔵 Attribute- Short title [short_title]

03:43
36. 🟡 Attribute- Item group ID [item_group_id]

06:42
37. 🟡 Attribute- Age group [age_group]

04:35
38. 🟡 Attribute- Gender [gender]

02:49
39. 🟡 Attribute- Color [color]

07:15
40. 🟡 Attribute- Material [material]

05:59
41. 🟡 Attribute- Pattern [pattern]

03:39
42. 🟡 Attribute- Size [size]

09:59
43. 🟡 Attribute- Size system [size_system]

04:24
44. 🟡 Attribute- Size type [size_type]

03:28
45. 🟡 Attribute- Condition [condition]

04:09
46. 🟡 Attribute- Adult [adult]

03:54
47. 🟡 Attribute- Multipack [multipack]

04:41
48. 🟡 Attribute- Bundle [is_bundle]

04:34
49. 🟡 Attribute- Certification [certification]

08:40
50. 🟡 Attribute- Energy efficiency class [energy_efficiency_class] & [min_energy_efficiency_class] & [max_energy_efficiency]

01:00
51. 🟡 Attribute- Product dimensions [product_length] & [product_width] & [product_height] & [product_weight]

01:00
52. 🔵 Attribute- Product detail [product_detail]

15:53
53. 🔵 Attribute- Product highlight [product_highlight]

12:02
54. Category- Destinations

00:39
55. u26aa Attribute- Excluded destination [excluded_destination]

05:41
56. u26aa Attribute- Included destination [included_destination]

02:08
57. u26aa Attribute- Excluded countries for Shopping ads [shopping_ads_excluded_country]

01:00
58. u26aa Attribute- Pause [pause]

04:19
59. Category- Shipping

01:40
60. 🟡 Attribute- Shipping [shipping]

21:59
61. u26aa Attribute- Shipping label [shipping_label]

02:47
62. 🟡 Attribute- Shipping weight [shipping_weight]

02:18
63. 🟡 Attribute- Shipping dimensions [shipping_length] & [shipping_width] & [shipping_height]

01:00
64. u26aa Attribute- Ships from country [ships_from_country]

02:29
65. u26aa Attribute- Transit time label [transit_time_label]

06:34
66. Category- Tax

00:34
67. 🟡 Attribute- Tax [tax]

10:27
68. u26aa Attribute- Tax category [tax_category]

02:37

1. Introduction

01:20
2. What is Google Merchant Center.

21:25
3. 🛠ufe0f How to sign up for Google Merchant Center

02:12
4. Google Merchant Center Next vs. Google Merchant Center Classic

10:50
5. Link

01:00
5. 📄 Checklist- Google Merchant Center setup

02:30
6. 🛠ufe0f How to configure your business information, claim your website URL and add your branding

01:00
7. 🛠ufe0f How to link Google Merchant Center with Google Ads

03:50
8. 🛠ufe0f How to link Google Merchant Center with Google Analytics 4 (GA4)

02:28
9. 🛠ufe0f How to add your Shipping Services to your Google Merchant Center account

17:09
10. 🛠ufe0f How to add your Return Policy to your Google Merchant Center account

14:08
11. 🛠ufe0f Enable up Conversion Annotations in your Google Merchant Center account

04:36
12. How to use Feed Rules to modify and optimize your product data (without using a Feed Management Tool)

01:00
13. Feed Rules vs. Feed Management Tools

10:39
14. Showcase special offers with Google Merchant Center Promotions (and boost your visibility & sales)

01:00
15. Make your products stand out with Annotations and Badges (e.g. Price Drops and Sale Prices)

01:00
16. Improve your trustability with Store Ratings

19:11
17. Drive more qualified customers to your product pages with Product Ratings

16:38
18. Bonus- Enable Automatic Improvements & Automated Feeds with structured data markup (Schema.org)

01:00

Requirements

Basic understanding of digital marketing concepts is helpful but not required.
Access to a computer with internet connection for following along with lessons.
Interest in paid advertising and growing businesses through PPC campaigns.
Willingness to learn platform-specific advertising tools and dashboards.

Description

The PPC Hub 2025 provides a comprehensive training program designed to transform beginners and intermediate marketers into proficient pay-per-click advertising specialists. This course covers the full spectrum of paid advertising strategies, from foundational concepts to advanced optimization techniques used by industry professionals managing six and seven-figure advertising budgets.

The learning journey begins with establishing a solid foundation in PPC fundamentals. You will explore the core principles that govern successful paid advertising campaigns, including how auction systems work, quality score mechanics, and the relationship between bid strategies and ad placement. This foundational phase ensures that you understand the underlying mechanics before diving into tactical implementation. You will learn to think strategically about campaign architecture, budget allocation, and how different advertising platforms fit into an overall marketing strategy.

As you progress into the practical implementation phase, the course guides you through setting up campaigns from scratch across multiple advertising platforms. You will learn the step-by-step process of creating Google Ads search campaigns, including keyword research methodologies, match type selection, and ad group structuring. The training covers how to write compelling ad copy that achieves high click-through rates while maintaining relevance to landing pages. You will discover how to set up conversion tracking properly, ensuring that every important action on your website is measured and attributed correctly.

The course then expands into display advertising and remarketing strategies. You will learn how to build audience lists based on user behavior, create sequential messaging campaigns that guide prospects through the buyer journey, and design display creatives that capture attention in crowded digital environments. This section teaches you to leverage the Google Display Network effectively, including placement targeting, contextual targeting, and custom audience creation based on affinity and in-market signals.

Social media advertising receives dedicated attention with in-depth training on Facebook Ads Manager and Instagram advertising. You will master the Facebook Ads platform, learning how to navigate its complex interface, create campaigns with specific objectives, and utilize the powerful audience targeting options available. The training covers custom audience creation from customer lists, website visitors, and engagement data. You will learn how to build lookalike audiences that scale your reach while maintaining targeting precision. The course teaches creative best practices specific to social platforms, including video ad creation, carousel ad optimization, and story ad formats.

Data analysis and optimization form a critical component of the curriculum. You will develop the ability to read campaign reports, identify performance trends, and make informed decisions based on statistical significance. The course teaches you to calculate key metrics including cost per acquisition, return on ad spend, customer lifetime value, and how these metrics inform budget allocation decisions. You will learn to conduct meaningful A/B tests on ad copy, landing pages, and audience segments, understanding when to scale winning variations and when to cut underperforming elements.

Advanced campaign strategies occupy the later stages of the course. You will explore sophisticated techniques including dayparting for optimal ad scheduling, geographic bid adjustments, device-specific optimizations, and demographic layering. The training covers automated bidding strategies, teaching you when to use target CPA, target ROAS, maximize conversions, and manual bidding approaches. You will learn to implement cross-channel attribution models that provide accurate insights into how different touchpoints contribute to conversions.

The course addresses scaling methodologies for growing successful campaigns. You will learn the principles of controlled scaling, understanding how to increase budgets without sacrificing efficiency. The training covers expansion strategies including new keyword discovery, audience expansion techniques, and geographic rollout plans. You will discover how to maintain campaign performance during rapid scaling phases and recognize early warning signs of campaign fatigue or market saturation.

Troubleshooting and problem-solving receive practical attention throughout the program. You will learn systematic approaches to diagnosing campaign issues, whether related to low impression share, declining click-through rates, rising costs per conversion, or poor quality scores. The course provides frameworks for identifying root causes and implementing effective solutions, building your confidence in managing campaigns independently.

By the conclusion of this comprehensive training, you will possess the practical skills and strategic thinking required to plan, launch, manage, and optimize profitable PPC campaigns across multiple platforms. You will understand how to allocate budgets effectively, analyze performance data critically, and make optimization decisions that improve campaign profitability over time.

Who this course is for:

The PPC Hub 2025 is designed for digital marketers looking to master paid advertising, business owners wanting to manage their own PPC campaigns effectively, marketing agency professionals seeking to expand their service offerings, entrepreneurs building direct-to-consumer brands through paid traffic, and anyone interested in building a career in performance marketing and paid media buying.

Instructor

PPC Mastery

Pay-Per-Click advertising training and education company

About Me

We are a specialized training organization dedicated to advancing the skills of digital marketers in the field of pay-per-click advertising. Our focus centers on providing practical, results-driven education that bridges the gap between theory and real-world campaign management. We have built our reputation on delivering training that reflects current platform realities, algorithm changes, and proven strategies that work in competitive advertising environments.

Our approach emphasizes hands-on learning and strategic thinking rather than superficial platform navigation. We believe that effective PPC management requires both technical platform knowledge and broader marketing intelligence. Our training programs are structured to develop both dimensions, ensuring that our students can execute campaigns competently while understanding the strategic context that makes those campaigns profitable.

We have spent years refining our curriculum based on direct campaign management experience across diverse industries and business models. Our training reflects lessons learned from managing substantial advertising budgets, testing countless variations, and adapting to the constantly evolving digital advertising landscape. We focus on teaching principles that remain relevant despite platform changes, while also keeping our content current with the latest features and best practices.

Our educational philosophy centers on practical application and measurable outcomes. We design our training to equip marketers with immediately applicable skills rather than abstract concepts. We emphasize decision-making frameworks that help advertisers optimize campaigns based on their specific business goals and market conditions. Our content addresses the real challenges that campaign managers face daily, from budget allocation decisions to creative testing methodologies.

We maintain a commitment to transparency and honest education. We present advertising as a skill that requires continuous learning, testing, and adaptation rather than a magic formula. Our training acknowledges the complexities and challenges of paid advertising while providing clear pathways for developing competence and achieving consistent results. We serve marketers at various skill levels, from those just beginning their PPC journey to experienced professionals seeking to refine their expertise and stay current with industry developments.