I built my first six-figure business before I fully understood what I was doing, and that unexpected success changed the entire trajectory of my life. I started as someone who never imagined myself as an entrepreneur, let alone someone who would teach others how to build their own businesses. My journey into coaching and consulting began somewhat accidentally when people started asking me how I was growing my business so quickly without spending money on ads.
I developed my organic marketing approach out of necessity rather than strategy. I didn’t have a big budget for advertising, so I focused on showing up authentically on social media, sharing my story, and connecting with people who resonated with my message. What I discovered was that this approach not only worked but created deeper, more meaningful client relationships than any paid advertising campaign could achieve.
My background isn’t in marketing or business development. I learned everything through trial and error, investing in my own education, and paying close attention to what actually worked versus what the gurus claimed would work. I made plenty of mistakes along the way, wasted time on strategies that didn’t align with my values, and eventually distilled my experience into a repeatable method that prioritizes authenticity over tactics.
I’m passionate about helping other coaches and consultants build businesses that don’t require them to be constantly hustling or sacrificing their personal lives. I’ve seen too many entrepreneurs burn out trying to keep up with complex marketing funnels and expensive ad campaigns that drain their resources without delivering results. My approach centers on simplicity, consistency, and genuine connection.
What drives me is the belief that you don’t need to choose between financial success and personal freedom. I’ve built my business around the lifestyle I want to live, and I teach others to do the same. My focus is on sustainable growth strategies that feel good to implement and create long-term results rather than quick wins that disappear as soon as you stop pushing.
