What you'll learn
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This course includes:
Course content
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01- Day 1 - Full recording5:40:36
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02-Lesson 1- Caleb Ulku The Core 30- How to Rank Any Local Business in 80 of US Markets49:24
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03-Lesson 2- Ben And Greg QA About State of search 2026 and GBP1:17:51
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04-Lesson 3- Michael Rayburn50:32
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05-Lesson 4- Kasra Dash LLM Ranking25:39
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06-Between lessons discussion18:54
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07-Lesson 5- Travis Weathers Zero to 1M Facebook Sales Process1:14:40
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01- Day 2 Full Day5:16:13
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02-Terry Samules1:04:55
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02-Terry Samules05:00
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03- Brett Moleta- Local SEO design that works49:10
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03-Brett Moleta- Local SEO design that works05:00
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04- Lisa Parziale1:08:20
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04-Lisa Parziale05:00
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05- Lior Manelis-32:45
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05- Lior Manelis05:00
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06-Matthew Sullivan- Best plug-in stack for WordPress for the efficient work45:00
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06-Matthew Sullivan- Best plug-in stack for WordPress for the efficient work05:00
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01-Day 3 Full Day5:03:26
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02-- Chris M Walker - More Traffic from ChatGPT The Exact GEO Strategy Thats Working Right Now42:38
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02- Chris M Walker - More Traffic from ChatGPT The Exact GEO Strategy Thats Working Right Now05:00
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03-Brandon Guthrie - Metas Andromeda Update- The New Rules of Facebook Ads and How to Win With AI Creative1:00:08
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03-Brandon Guthrie - Metas Andromeda Update- The New Rules of Facebook Ads and How to Win With AI Creative05:00
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03-Creative Matrix - LD01:00
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04- Saravanan Ganesh - Reverse Engineering GEO How to Find Exactly Why Competitors Show Up in ChatGPT and34:31
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04- Saravanan Ganesh - Reverse Engineering GEO How to Find Exactly Why Competitors Show Up in ChatGPT and05:00
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05-Viktoria Altman- From Entry-Level VA to Business Leader The 5-Year Development System That Runs Your39:30
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05-Viktoria Altman- From Entry-Level VA to Business Leader The 5-Year Development System That Runs Your05:00
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06- Eldar Cohen - How LLMs Actually Work And How to Make Your Clients Impossible to Ignore50:29
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06-Eldar Cohen - How LLMs Actually Work And How to Make Your Clients Impossible to Ignore05:00
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01-Day 4 Full Day5:57:10
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02-Adam McChesney - The 4 Pillars That Took This Agency from 500K to 2M in One Year48:51
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02-Adam McChesney - The 4 Pillars That Took This Agency from 500K to 2M in One Year05:00
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03-Sean Sudduth - How to Turn LinkedIn and Reddit Into a Client Acquisition Machine44:31
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03-Sean Sudduth - How to Turn LinkedIn and Reddit Into a Client Acquisition Machine04:12
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04-Michael Merlino - The Multi-Algorithm Domination Framework1:49:05
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04-Michael Merlino - The Multi-Algorithm Domination Framework05:00
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05- Eldar Cohen - The Way of the Wiz How to 8X Your Agency Revenue with Sales Systems the Right Mindset1:01:00
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05- Eldar Cohen - The Way of the Wiz How to 8X Your Agency Revenue with Sales Systems the Right Mindset05:00
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06- Bodhi Gallo- 600 Clients 7 Churn How To Built a Multi-Million Dollar SEO Agency Without the Chaos37:57
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06-Bodhi Gallo- 600 Clients 7 Churn How To Built a Multi-Million Dollar SEO Agency Without the Chaos05:00
Requirements
- Basic understanding of digital marketing concepts is helpful but not required.
- A computer with internet access to implement local SEO strategies and tools.
- Interest in local business marketing, SEO, or building a digital marketing agency.
- No prior SEO experience necessary - the course covers fundamentals through advanced tactics.
Description
Local Dominator – Rank & Convert provides a comprehensive system for mastering local SEO and helping businesses achieve top rankings in Google Maps and local search results. This course takes you through the complete process of building, optimizing, and scaling local search presence for any business in any market. You will learn the exact frameworks used by successful local SEO professionals to generate consistent results and build profitable service offerings.
The learning journey begins with understanding the local search ecosystem and how Google evaluates and ranks local businesses. You will explore the core ranking factors that influence local pack positions, including proximity, relevance, and prominence. This foundational knowledge helps you understand why certain businesses rank higher than others and how to reverse-engineer successful rankings in competitive markets. You will learn to conduct thorough local market research, analyze competitor strategies, and identify opportunities for quick wins and long-term dominance.
The course then moves into Google Business Profile optimization, which serves as the cornerstone of local SEO success. You will learn how to create, verify, and fully optimize Google Business Profiles to maximize visibility and conversion potential. This includes selecting the right business categories, writing compelling business descriptions, uploading optimized images, managing business hours and attributes, and creating posts that drive engagement. You will understand how to handle multiple locations, service area businesses, and special business types that require unique optimization approaches.
Citation building and local link acquisition form the next major phase of learning. You will discover how to build consistent NAP citations across authoritative directories and local platforms that strengthen local relevance signals. The course covers both automated and manual citation building methods, teaching you how to identify high-value citation sources, avoid duplicate listings, and clean up citation inconsistencies that harm rankings. You will also learn local link building strategies that go beyond generic SEO tactics, focusing on community engagement, local partnerships, local content creation, and earning links from locally relevant websites.
On-page and technical optimization specifically for local businesses represents another critical component. You will learn how to structure website content with location-based keywords, create location landing pages that rank and convert, implement local business schema markup, and optimize site speed and mobile performance for local searchers. The course teaches you how to build content that answers local intent queries, incorporates location modifiers naturally, and creates topical authority within specific geographic markets.
Review generation and reputation management receive dedicated attention as essential ranking and conversion factors. You will learn systematic approaches to requesting and generating authentic customer reviews, responding to both positive and negative feedback professionally, and using reviews as content that improves local relevance. The course provides templates, automation strategies, and ethical practices that comply with platform guidelines while building genuine social proof.
Content marketing for local businesses focuses on creating valuable content that attracts local audiences and builds authority. You will learn how to develop local content strategies, create blog posts and resources that target local search queries, leverage local events and news for content opportunities, and build content that earns natural links and social shares within the community. This section teaches you to think beyond basic service pages and create content ecosystems that establish businesses as local authorities.
Local SEO tools and analytics training ensures you can measure performance and make informed optimization decisions. You will learn to use tools like Google Business Profile Insights, Google Search Console with local filters, rank tracking tools for local pack positions, and citation management platforms. The course teaches you how to set up dashboards, interpret local search data, identify ranking opportunities, and report results to clients or stakeholders in clear, actionable formats.
The final phase addresses building and scaling local SEO services as a business model. You will learn how to package local SEO services, price your offerings competitively, onboard clients efficiently, and deliver consistent results that lead to long-term retention. The course covers client communication strategies, setting proper expectations, managing multiple client accounts, and systematizing your workflow for scalability. You will also explore advanced strategies for competitive markets, including aggressive link building, content velocity, and multi-location optimization.
Throughout the course, you will work with real-world examples, case studies, and actionable templates that you can immediately apply to your own business or client projects. The emphasis remains on practical implementation rather than theory, ensuring you develop hands-on skills that produce measurable results in local search rankings and customer acquisition. By the end of the program, you will possess a complete toolkit for dominating local search in any market, whether you are growing your own business or building a profitable local SEO agency.
Who this course is for:
Local Dominator - Rank & Convert is ideal for digital marketing agency owners looking to add local SEO services, local business owners who want to dominate their market online, freelancers seeking to specialize in high-demand local SEO skills, marketing professionals aiming to master local search optimization, and entrepreneurs building location-based businesses that need consistent local visibility and customer acquisition.Instructor
Adam McChesney
About Me
I have spent over a decade building and refining systems that help local businesses dominate their markets through search engine optimization. My journey into digital marketing began when I recognized the massive gap between what local businesses needed and what traditional marketing agencies were delivering. I saw too many great businesses struggling to get found online while their competitors with inferior services captured all the attention simply because they understood local search.
My approach to local SEO emerged from hands-on experience working with hundreds of businesses across dozens of industries and geographic markets. I learned quickly that cookie-cutter strategies rarely work in local search. Every market has unique competitive dynamics, customer behaviors, and ranking opportunities. I developed frameworks that could be adapted to any situation while maintaining the core principles that consistently produce results. My focus has always been on sustainable, ethical practices that build real authority rather than chasing short-term ranking manipulations.
Over the years, I have tested countless tactics, tools, and strategies to determine what actually moves the needle for local businesses. I have worked in highly competitive markets where every ranking factor matters and in emerging markets where speed and efficiency create opportunities. This diverse experience taught me to distinguish between what sounds good in theory and what actually works when your reputation and client results are on the line.
I built my reputation by focusing on measurable outcomes rather than vanity metrics. My clients care about phone calls, form submissions, foot traffic, and revenue growth. I learned to reverse-engineer those business outcomes into SEO strategies that directly support bottom-line results. This business-first approach shapes everything I teach and every system I create.
Today, I focus on sharing the exact methods, frameworks, and systems that I have proven in real-world scenarios. My goal is to help others avoid the years of trial and error I experienced and instead fast-track their success in local search optimization. I believe in practical education that produces immediate results while building long-term skills and strategic thinking.
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