What you'll learn
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This course includes:
Course content
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01:00
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INTRODUCTION05:17
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1. Understanding the Funnel09:09
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2. Compact Properties04:42
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1. Compact Keywords Results20:35
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2. Who Can Use Compact Keywords13:14
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3. Modern Day SEO Is Dead25:48
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1. Essentials of Technical SEO28:29
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2. Auditing Your Site09:44
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3. SEO Browser Extensions16:30
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Site Audit Template01:00
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1. Bottom-of-Funnel SEO Landing Pages32:35
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2. Bottom-of-Funnel SEO Landing Page Template07:10
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3. Critical Optimizations With the On-Page Grader Tool11:57
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Bottom-of-Funnel SEO Landing Page Template01:00
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1. Information Architecture19:08
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2. Image SEO06:25
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3. Make a Website and Brand People Trust10:18
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Internal SEO Template Information Architecture Tab01:00
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1. Keywords Tab - Internal SEO Template17:14
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2. Finding Keywords for a Fictional Business (Part 1)30:22
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3. Finding Keywords for a Fictional Business (Part 2)31:26
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4. Services, Local, & Keywords You're Already Ranking For11:35
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5. High Leverage Keywords13:35
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6. Finding More Competitors01:46
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7. When to Deprioritize Keywords16:46
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8. Overlooked Details to Create More Keywords04:13
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Competitor Keywords Template01:00
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Internal SEO Template Keywords Tab01:00
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1. Site SEO Layout Tab17:44
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2. Publishing a Page07:41
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Internal SEO Template Site SEO Layout Tab01:00
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1. How Long It Takes to Rank08:23
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2. Improving Underperforming Pages14:16
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ColorBliss Case Study14:05
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1. Video SEO35:30
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2. SEO on More Platforms - Reddit and App Stores15:39
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Internal SEO Template IG Reels%3aTikTok SEO Tab01:00
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Internal SEO Template YouTube01:00
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1. Link Building 101, Directories, Directory Template, and Launch Platforms25:12
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2. Expert Quotes, Press Releases, Press Kits33:06
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3. Event Link Building16:16
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4. Linkable Assets19:59
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5. Podcast Links20:16
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Directory SEO Template01:00
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What Iu2019d Do if I Were Designing Your SEO Strategy10:45
Requirements
- Basic understanding of SEO concepts and how search engines work.
- Access to keyword research tools such as Google Keyword Planner, Ahrefs, SEMrush, or similar platforms.
- A website or content project where you can apply keyword research strategies.
- Willingness to analyze data and make strategic content decisions based on research insights.
Description
SEO – COMPACT KEYWORDS introduces a refined approach to keyword research that emphasizes efficiency, strategic focus, and measurable results. Rather than overwhelming you with endless keyword lists and complex spreadsheets, this course teaches you how to identify and prioritize the most valuable keyword opportunities for your specific goals. You will learn to cut through the noise of traditional keyword research and focus on what actually drives traffic, rankings, and conversions.
The course begins by establishing the foundational principles of the Compact Keywords methodology. You will understand why traditional keyword research often leads to wasted effort and how a more focused approach can deliver better results in less time. This section clarifies the difference between vanity metrics and actionable data, helping you shift your mindset from chasing high search volumes to targeting keywords with genuine business potential. You will learn how to assess keyword difficulty realistically, considering not just metrics but also the competitive landscape and content quality of ranking pages.
Once the foundation is set, you will move into the practical mechanics of keyword discovery. This phase teaches you how to use keyword research tools effectively, extracting the right data points and filtering out irrelevant or low-value terms. You will learn to identify keyword patterns, semantic relationships, and topical clusters that reveal content opportunities others miss. The course demonstrates how to analyze search intent by examining SERPs, understanding user behavior, and matching keywords to the appropriate content format whether informational, navigational, commercial, or transactional.
As you progress, the course shifts focus to keyword prioritization and strategic planning. You will learn how to score and rank keywords based on multiple factors including traffic potential, ranking difficulty, business relevance, and content feasibility. This section introduces frameworks for building keyword clusters that support topical authority, allowing you to create content hubs that strengthen your site’s overall SEO performance. You will understand how to map keywords to the buyer journey and content funnel, ensuring that your SEO strategy aligns with user needs at every stage.
The next major section covers content strategy and implementation. Here you will learn how to translate keyword research into actionable content plans. The course walks you through creating content briefs that incorporate primary and secondary keywords naturally, optimizing for both search engines and human readers. You will explore how to structure articles, landing pages, and pillar content to maximize keyword coverage without keyword stuffing or over-optimization. Practical examples demonstrate how to weave keywords into titles, headings, meta descriptions, and body content in ways that enhance rather than compromise readability.
Beyond new content creation, the course also addresses optimization of existing content. You will learn how to conduct content audits using keyword data, identifying underperforming pages that can be improved through targeted keyword integration. The course teaches you how to refresh and repurpose content to capture additional keyword opportunities, increase topical relevance, and recover lost rankings. You will understand when to consolidate, redirect, or expand content based on keyword performance and competitive analysis.
Throughout the course, you will work with real-world scenarios and case studies that illustrate how the Compact Keywords approach performs across different industries and content types. You will see how the methodology adapts to various business models, from local service businesses to ecommerce sites to informational blogs. The course emphasizes flexibility and critical thinking, teaching you not just to follow a formula but to adapt strategies based on your unique circumstances and goals.
The final sections focus on measurement and iteration. You will learn how to track keyword performance using analytics tools, monitor ranking changes, and assess the ROI of your SEO efforts. The course teaches you to interpret data trends, identify what’s working and what’s not, and make informed adjustments to your strategy. You will understand how to scale your keyword research process as your site grows, maintaining efficiency while expanding your organic reach.
By the end of the course, you will have a complete, repeatable system for conducting keyword research that prioritizes quality over quantity. You will be able to identify high-value opportunities quickly, build content strategies that align with business goals, and execute SEO campaigns that deliver consistent organic growth. The Compact Keywords methodology equips you with the clarity and confidence to make smarter SEO decisions, avoid common pitfalls, and focus your efforts where they will have the greatest impact.
Who this course is for:
SEO - COMPACT KEYWORDS is designed for content creators, digital marketers, SEO specialists, and website owners who want to streamline their keyword research process and focus on high-impact opportunities. It suits freelancers managing multiple client projects, bloggers building niche authority, and marketing teams looking to improve their organic search performance through smarter keyword selection and strategic content planning.Instructor
Edward Sturm
About Me
I have spent over a decade building digital businesses, experimenting with SEO strategies, and refining systems that help creators and entrepreneurs grow their online presence. My journey began in the early days of content marketing when I was trying to figure out how to get my own projects noticed in an increasingly crowded digital landscape. Through countless experiments, failures, and breakthroughs, I developed a deep understanding of what actually works in SEO versus what simply sounds good in theory.
My approach has always been rooted in practical application rather than abstract tactics. I have managed SEO campaigns across a wide range of industries, from local service businesses to competitive ecommerce niches to content-driven platforms. Along the way, I learned that most people overcomplicate keyword research, chasing metrics that don’t translate into real results. This realization led me to develop the Compact Keywords methodology, a system designed to cut through the noise and focus on what truly moves the needle.
I believe in building in public and sharing what I learn as I learn it. My philosophy is that the best way to master something is to teach it, test it, and refine it in real-world conditions. I document my processes, share my wins and losses, and constantly iterate on my strategies based on data and feedback. This transparency has shaped how I approach education, I focus on giving people frameworks they can adapt and apply rather than rigid formulas that only work in specific contexts.
Today, I split my time between running my own digital projects and helping others build sustainable, search-driven businesses. I am passionate about making SEO more accessible and less intimidating, especially for people who don’t have massive budgets or technical teams. My goal is to equip creators and marketers with the clarity and confidence they need to make smarter decisions, avoid common pitfalls, and achieve consistent organic growth.
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