The CPG School Launch
The CPG School Launch guides founders and brand builders through a structured, practical journey for bringing a new packaged food or beverage product to market, from clarifying the product concept and ideal customer to defining a hero SKU, pricing, positioning, and pre-launch channel strategy. By combining customer lifestyle profiling, buyer use cases, and a clear go-to-market roadmap, the program helps learners create a focused, shelf-ready product and a cohesive plan for launching and growing an emerging CPG brand.
Marketing, Consulting, Professional Skills
Danielle Calabrese